Veriu Group today announced Sydney’s Norwest in the thriving Hills district as the location for its first Punthill branded property in NSW, following the Group’s recent takeover of the existing Adina property.
Commenting on the expansion of the Punthill brand in NSW, CEO Zed Sanjana, says: “We are focusing on the introduction of Punthill to New South Wales and Veriu to Melbourne this year. We are excited to see both brands cross over states as another milestone in our growth journey.”
The hotel, which is the leading hotel in the Hills district, will open to guests as Punthill Norwest from late August 2022. The Group has plans for an exciting multi-million dollar refresh programme to be completed by the end of 2023. The property is placed in a key Sydney location with neighbouring business drivers including Norwest Business Park, Hillsong Church, Woolworths Group corporate office, Norwest Hospital and Lakeview Private Hospital. The property is about a 45-minute drive from Sydney Airport catering to international and interstate travellers.
Conveniently located close to Castle Hill, Baulkham Hills, and Kellyville, the 106-apartment Punthill Norwest will offer guests a mix of studio, one-bedroom, two-bedroom and three-bedroom apartments, designed to accommodate solo and group business travellers alike. The hotel also features conference and meeting facilities, swimming pool, an on-site gym and guest laundry, providing the ease and accessibility of the office in addition to the comforts of home.
Further adding to the brand’s decision to open in Norwest, Sanjana says: “In the post COVID-19 world, amidst global uncertainty and inflationary pressures, we are seeing owner preferences shifting away from traditional Hotel Management Agreements more towards the security of income through guaranteed lease structures which we are one of the few operators to offer in the market.
Norwest is a well-established and historically under supplied market, where we have strong demand from many of our key corporate customers.”
“Our primary focus are greenfield developments but when the right opportunity for a takeover comes around, that we have the infrastructure and expertise to do this as well; demonstrating the strength, versatility and agility of the Group along with our intentions for growth.”
