PROS® (NYSE: PRO), a market-leading provider of SaaS solutions optimising shopping and selling experiences, has today announced that long-time PROS customer Air Europa has selected PROS Digital Retail to support their strategy on customer-centric, controlled digital shopping experiences. With this latest PROS Platform for Travel capability, Air Europa will provide customers with value across the entire booking journey, driving ancillary revenue as they look to grow globally and outperform both low-cost carriers and full-service airlines.
Air Europa is the full-service airline division of Globalia, flying to more than 44 destinations across Europe and America. Serving a broad base of travellers, Air Europa is continuously looking for innovative, intuitive Internet Booking Engine solutions which enable customers to make better self-serve purchasing decisions, while allowing the airline the flexibility and control to drive personalised, compelling offers, discounts, and ancillary bundles.
“Providing customers with a frictionless shopping and buying experience is a critical component of our growth strategy as we continue to seek innovation in our booking engine to increase conversion and ancillary sales,” said Air Europa Chief Information Officer Víctor M. Herrero. “The PROS Digital Retail solution is natural extension of our relationship that allows us to leverage insights from across the PROS Platform for Travel and easily implement a digital-first experience across web, mobile and direct sales channels to deliver a more flexible, customer-centric shopping and buying experience.”
By enabling the PROS Platform for Travel, with foundational capabilities like Revenue Management, Dynamic Offers, and Digital Retail, Air Europa can fully utilise the capabilities of airline retailing by creating revenue optimal offers and delivering them to travellers in a personalised, digital-first manner. PROS Digital Retail offers a single, configurable, end-to-end solution for an airline’s digital customer experience platform. With hands-on control, flexibility, and science in how offers are created and displayed, airlines can differentiate and elevate the digital experience to meet the expectations of today’s travellers which will drive higher customer satisfaction while increasing conversion and revenue.
“The digitisation of retail has created savvy travellers who are looking for seamless, flexible, shopping experiences across online and mobile channels, making digital customer experiences the top priority for airlines looking to drive loyalty and bookings,” said PROS President of Travel Surain Adyanthaya. “We are honoured to further our partnership with Air Europa and provide an end-to-end experience that allows them to become a true retailer in the industry with flexibility and control over offers.”
For more information on PROS Platform for Travel, visit https://pros.com/pros-platform-travel/.
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