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Following the news that Japan’s electronics giant Sony Group Corporation plans to launch a mobility company this year; Bakar Sadik Agwan, Senior Automotive Consulting Analyst at GlobalData, a leading data and analytics company, offers his view:
“Sony Group Corporation’s entry into mobility sector follows the recent official unveil of second concept electric vehicle (EV) SUV at CES 2022 called the Vision S 02. The new concept is a successor to Vision S 01 which was unveiled at CES 2020. Since then, it was being expected that Sony would soon commercially launch its EV products. The recent announcement to establish a new business ‘Sony Mobility Inc.’ comes as a positive development and marks the official entry of Sony into the high growth EV market.
“Sony’s much-expected entry into the EVs will boost competition in the global EV market as similar technology companies also aim to foray their products in near-term. Further, the entry would beef up Japan’s game in the global market as some key domestic automakers’ eye BEV leadership, both locally and globally.
“Over the past decade, Sony Group has strengthened its position in the automotive supply chain. Over and above semiconductors and electronics for the automotive sector, the company’s capabilities now include image sensors, AI, cloud, 5G and autonomous technology. The EV concept Vision S 01, which was also codenamed ‘Safety Cocoon’ surprised viewers with the Level 2 autonomous capabilities of the vehicle and ‘Time-of-Flight’ sensors capable of detecting and recognizing people/objects. Top-notch technological features in its first concept resulted in positive market sentiments for Sony, regarding its capabilities to manufacture EVs.
“Sony’s mobility vision aims at developing technologies centred on safety and security, adaptability, and entertainment. The company, also a leader in the entertainment business, aims to utilize its capabilities and equip its EVs with a unique entertainment experience, which at this point in time, is differentiating Sony from other automakers. However, it will be worth waiting and seeing if the entertainment/infotainment features could create a difference for Sony in the EV market. Above all factors, Sony will have to face fierce competition from fast-growing global automakers including Tesla, Toyota, Ford, Hyundai and GM, which are much ahead in the race.”