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As worldwide vaccination rates are on the rise and consumer interest and confidence are increasing, the Guam Visitors Bureau (GVB) will welcome nearly 50 travel trade partners from Korea in early November as one of the first steps toward market recovery.The four-day familiarization (fam) tour will introduce the travel trade group to updated safety protocols and facilities around the island to gain a better understanding of how Guam has adapted to keep locals and visitors safe during the COVID-19 pandemic.
“We are very excited to welcome our travel trade to Guam for this special fam tour on November 8th. This group visit will help wake up our tourism industry which hasn’t had much activity since the pandemic began,” said GVB President & CEO Carl T.C. Gutierrez. “We are confident in our island’s capabilities to provide a safe and desirable destination to incoming travelers.”
#GuamAgain Campaign promoted in Korea
GVB is also actively promoting its #GuamAgain campaign in the Korea market to encourage travel to Guam and better develop new travel packages. The market specific campaign will evolve as travel sentiments improve and government restrictions ease in Korea.
“With 90% of Guam’s eligible population vaccinated, local businesses certified with the Guam Safe Certification and WTTC Safe Travels program, and more airlines resuming direct routes to our island, we are confident visitors will safely experience our rich culture and attractions,” said GVB Director of Global Marketing Nadine Leon Guerrero.
Korean Airlines, Jin Air, and T’way have steadily provided direct service throughout the pandemic. More air carriers are anticipated in the next two months. Air Busan, Air Seoul, and Jeju Air also plan to resume twice weekly flights in December.