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Fast-rising Australian travel tech company Aeronology today announced it has signed a long-term partnership agreement with ATPCO for the pricing and retailing giant’s Routehappy Content. The deal will see Aeronology integrate the rich content into its agency software, to provide more information to agencies and passengers when booking flights.
Aeronology will integrate all Routehappy Content types, including UPAs (Universal Product Attributes) that consist of targeted messaging and visual content from airlines, along with UTAs (Universal Ticket Attributes) that highlight consumer-friendly benefits & restrictions by fare and comprehensive Amenities that showcase comparable features of the flight experience.
“By emphasizing key retailing content in the booking flow airlines can differentiate their offerings, and Travel Advisors can increase airline sales and revenue by at least 20% on average, ultimately improving conversion, upsell, and customer satisfaction,” says Aeronology CEO and co-founder Russell Carstensen. “It benefits all in the ecosystem from airlines to travel agencies to passengers.”
Aeronology will also be exploring a Next-Generation Storefront application of the content, so it can provide a more modern and intuitive solution that displays all airline products in a single view so that Travel Advisors can showcase multiple options with an enhanced view, and upsell, quickly and easily.
With the rapidly changing and expanding landscape in airfare content via the digitalisation of travel distribution, Aeronology’s connection with ATPCO’s Routehappy Content was a move worth making for the Melbourne-based company. The company can provide more value and services via an individual subscription model that promises to help transform the way Travel Advisors efficiently do business in post-pandemic world, according to Mr Carstensen.
Aeronology’s target market is the Small and Medium (SME) travel businesses in Retail, Cruise, Corporate, and Wholesale. “The idea is to provide those unique businesses with a level playing field to match the big global travel organisations in rich airfare content,” continued Aeronology CEO and co-founder Russell Carstensen. “The Global SME Travel market share is still close to 50% of transactions and those businesses should be able to access the in-depth, customer-centric ATPCO content. Aeronology will allow them to compete in this ever-changing distribution environment.”
ATPCO’s head of Retailing Sales, Michael Schlesinger, added: “With so many airlines investing heavily in product innovations, being able to showcase these features and amenities makes a huge difference to travel agents and passengers, and takes the hassle out of researching outside of the tool you are using. Working with Aeronology means more flight shoppers will see the right product and offer for them.”