Trafalgar is launching its 2026 Black Friday campaign, offering Australian travellers and travel agents unbeatable value on 2027 holidays. The iconic travel brand is offering Buy One, Get One 50% Off on select guided tours and European river cruises, alongside savings of up to 20% off across more than 300 itineraries worldwide.
The campaign offers exclusive early access for eligible past guests from 2–4 November, before public access opens on 5 November. The promotion runs through 3 December 2026, featuring a rotating lineup of weekly spotlight deals to give travellers fresh inspiration throughout the month.
“Black Friday is a great opportunity for agents to help travellers turn their 2027 travel plans into reality,” said Joe Robinson, Senior Vice President of Sales, North America. “With offers across Trafalgar’s expanded range of tours and river cruises, agents have more ways to match clients with the experiences and savings that work for them. The rotating selection of featured itineraries and departures also gives them a reason to reconnect with travellers throughout the campaign.”
Double the Discovery across Tours and Waterways
Spanning Trafalgar’s classic, saver, and premium travel styles—including Tours, Small Groups, and River Cruises—the Black Friday offers cater to every style of holidaymaker:
- Buy One, Get One 50% Off: Applies to select classic and premium guided tours as well as select European river cruises.
- Up to 20% Off: Available across select River Cruise departures.
- Up to 15% Off: Applicable on select Tours and Small Group itineraries.
- 10% Off: Featured on select saver trips.
- Past Guest Bonus: Eligible past guests can stack their applicable Black Friday offers with an extra 5% Global Tour Rewards past-guest discount.
“River cruising is one of the simplest ways to experience Europe. Guests unpack once and still get to explore multiple cities, landscapes and local cultures as they float along Europe’s most iconic waterways,” said Joe Robinson, Senior Vice President of Sales, North America. “Our Black Friday savings on select Trafalgar River Cruises give travelers an easy way to start planning their next European adventure and give advisors a timely reason to reconnect with clients. New featured cruises roll out each week, so there’s something new to share.”
Featured itineraries include the new Best of Seine with Paris & Normandy, a river cruise combining time in Paris with a journey through the historic landscapes of Normandy; Thailand and the Temples of Angkor, a classic tour featuring Thailand’s dramatic scenery and Glories of Greece, a premium tour showcasing the country’s ancient landmarks, rich history and Olympic heritage, among others.
Key Campaign Dates & Details
- 2–4 November: Exclusive early access for eligible past guests.
- 5 November: Public Black Friday sale goes live globally.
- 12 & 19 November: New spotlight Buy One, Get One 50% Off itineraries drop weekly.
- 26 November – 3 December: Final week showcasing all featured weekly deals together before the sale closes.
Australian travel agents can access the latest Black Friday offers, participating departures, marketing collateral, and a dedicated Black Friday Selling Guide on the Travel Agent Portal (TAP) at agents.ttc.com.
