Organized by Messe Berlin China and running from 3–5 November 2026, with the Beijing Municipal Bureau of Culture and Tourism as Official Support and Host City Partner, CIMX brings together international destinations and convention bureaus, MICE service providers, corporate planners, agencies and associations through exhibitions, business matching, conferences and ample networking opportunities.
A New International Marketplace for Business Events
CIMX 2026 opened with 150 exhibitors, 350 carefully selected hosted buyers and representatives from 50 media outlets across China and abroad, alongside trade visitors from across the industry and 4,000 scheduled business meetings, underscoring strong industry engagement and the event’s successful debut.
The exhibition showcases destinations, venues, hotels, airlines, technology providers and specialized MICE service companies, connecting Chinese and international suppliers with corporate, association, and agency planners of business events, meetings and incentive trips.
CIMX 2026 features Tianjin, Hainan and Shanghai Lin-gang Special Area as Official Destination Showcase Partners, alongside EGYPTAIR as Official Airline Partner. Malaysia has the largest international destination representation at the inaugural edition, underscoring the event’s international scope and opportunities for cross-border collaboration.
Opening Ceremony Welcomes Industry Leaders and International Representatives
The CIMX 2026 Opening Ceremony brought together industry leaders, representatives of leading associations and members of the global MICE community to mark the launch of this new international platform, highlighting the growing importance of collaboration and exchange in connecting China’s business events industry with the world.
David Axiotis, Vice President and Managing Director China, Messe Berlin GmbH, said: “The launch of CIMX in Beijing marks a significant milestone for Messe Berlin and for our long-term commitment to China’s MICE and business travel market. As China continues to strengthen its role in the global events industry, platforms that connect international expertise with local opportunities are more important than ever. With CIMX we aim to bring industry professionals together, foster new business partnerships and encourage knowledge exchange. We are delighted to see partners, exhibitors, and guests from around the world gathered here, and we are grateful for their support in bringing this platform to life. We look forward to the days ahead and to the partnerships and conversations that will shape the future of this industry in China and across the globe.”
CIMX 2026 Opening Ceremony: Distinguished guests officially inaugurated the three-day event, including (listed from right to left) Mr. Wang Zhongyun, Member of the Party Leadership Group and Deputy Director-General of the Department of Tourism, Culture, Radio, Television and Sports of Hainan Province; Mr. David Axiotis, Vice President and Managing Director China, Messe Berlin GmbH; Mr. Li Zhuyuan, Deputy Director, MICE Committee of China Association of Travel Services (CATS) and Mr. Jason Tan, ICCA Asia Pacific Chair and Chief Executive Officer of Business Events Sarawak.
Following the ceremony, distinguished guests joined an official VIP exhibition tour, visiting the showcases of Beijing, EGYPTAIR, Malaysia, Hainan, Shanghai Lin-gang Special Area, Business Events Sarawak and Tianjin. The tour provided an opportunity to engage with destination representatives and explore their latest MICE offerings.
Strong Industry Partnerships Support International Collaboration
CIMX 2026 brings together a network of Chinese and international industry organizations, including the MICE Committee of China Association of Travel Services, China Advertising Association Event Marketing Committee, China Council for the Promotion of International Trade (CCPIT), Sourcing China, Professional Convention Management Association (PCMA), Global Business Travel Association (GBTA), International Congress and Convention Association (ICCA), and Society for Incentive Travel Excellence (SITE).
Through conference sessions, specialized workshops and networking activities, CIMX creates opportunities for professionals across corporate travel, incentive travel, association meetings and event management to exchange insights, share expertise and explore potential business opportunities.
CIMX Conference Brings Together 120 Speakers Across 40 Topics
The CIMX Conference features an extensive program of 6 conference tracks, 3 specialized industry workshops and forums, 40 topics and 120 speakers, covering key developments and hot topics of the industry.
The conference opened with keynote addresses by Ms. Lydia Li, Deputy General Manager of Messe Berlin China; Ms. Wang Rui, Director of the Foreign Exchange and Cooperation Division at the Beijing Municipal Bureau of Culture and Tourism; and Mr. Ning Guoxin News Spokesperson of the MICE Committee of the China Association of Travel Services.
Bringing together international association leaders, corporate decision-makers and MICE industry experts, the three-day program combines expert insights, industry discussions and practical workshops to explore emerging trends, exchange best practices and identify new business opportunities.
Industry Networking Creates New Opportunities for Collaboration
The opening day of CIMX 2026 featured a series of dedicated networking events, including the CIMX 2026 Corporates in MICE Luncheon, CIMX–ICCA 2026 International Association Meetings and Destination Development Forum Luncheon and CIMX 2026 MICE² Macao × Hengqin Networking Luncheon, bringing together key exhibitors of CIMX with senior corporate event, meeting, travel and procurement planners to foster business connections and industry collaboration.
The CIMX 2026 Opening Dinner is set to welcome more than 400 guests for an evening of networking and cultural exchange. The program will feature a variety of traditional Chinese and modern performances alongside local and international delicacies, celebrating the unique occasion of the inaugural edition and the offerings of the CIMX 2026 host city Beijing.
More Business Opportunities and Networking Ahead
CIMX 2026 continues through 5 November with further exhibition activities, conference sessions, business meetings and networking opportunities.
As the inaugural edition enters its second day, the CIMX Conference will continue to offer forward-looking insights and in-depth industry perspectives. Discussions will explore key themes including the practical implementation of international events in the Chinese market, trends and evolving needs in corporate business events, cross-border event planning and expansion into diverse markets, coastal MICE destination experiences, and event innovation driven by AI – examining emerging industry trends and new opportunities for business events.
Looking ahead, CIMX will continue to serve as an international platform for industry exchange and business cooperation, bringing together professional resources from around the world and fostering deeper connections between local market opportunities and international industry expertise. Through continued dialogue, business collaboration and knowledge sharing, CIMX aims to contribute to the future development of the MICE industry in China and globally.
