Launching today, the Orange Region’s new Enjoy the Now campaign invites Sydneysiders to trade the crowded coast for a country summer with a little less rush and a lot more room for the moments that matter.
Enjoy the Now encourages visitors to disconnect, seek adventure, soak up the beauty of nature and embrace the small moments that become cherished memories. The campaign positions the Orange Region as a place where life’s real moments of connection happen, right now.
“This is how we summer in the Orange Region,” said David Cumming, Director of the region’s destination marketing organisation, Orange 360. “There’s a feeling to summer out here that’s hard to explain until you experience it for yourself. It’s the local gems, the unexpected discoveries, the conversations that linger and the people who make you feel like you belong. We’re inviting visitors to slow down, discover somewhere different and experience summer like a local.”
Local people and businesses are at the heart of the campaign, which was shot on location in the region and features 20+ local operators and faces. Phillip Shaw brings crisp cool-climate wines, Hillside Harvest provides fresh seasonal produce, and Jumbled adds a burst of colour & fashion. Together they show a side of summer that the coast can’t offer: fresh produce, crisp regional wines, space to roam and time to share it all with friends.
The campaign is aimed at Sydney, Canberra and regional NSW markets and will run across digital, paid social and owned channels from Nov 4th to Jan 31st. It was developed with House of Groms and you can follow along on @orange360_allyearround social channels & the dedicated campaign landing page.
To coincide with the launch, De Russie Boutique Hotel is offering “Ease into Monday”, arrive on Sunday and enjoy 20% off your entire stay, until 31 Dec. Family friendly winery Heifer Station is offering “pay for 2 nights, stay for 3” at their Loft House accomodation right through until the end of the year, making a school holiday getaway even more tempting.
“This isn’t just an invitation to visit,” David added. “It’s an invitation to join us out here and Enjoy the Now.”
