The Singleton announces acclaimed singer Yoga Lin as its new brand ambassador, marking the launch of “The Singleton Unplugged” brand campaign. Centred on music, the campaign invites people to step away from daily routines and distractions, reconnect with those who matter the most, and savour meaningful moments through captivating melodies and exceptional whisky. Starting from mid-November, The Singleton will introduce the “Listening Hour” bar activations at selected vinyl bars, hotel lounges and whisky bars. Combining the authentic sounds of vinyl records with the brand’s signature rich and smooth whisky, the programme invites guests to slow down and savour the pleasures of music, whisky and genuine connections.
Step Away from Daily Distractions and Savour the Moment with The Singleton
In today’s fast-paced world, even moments with family and friends are often interrupted by phone notifications and endless to-do lists, causing opportunities for meaningful connection to slip away. Through its global “The Singleton Unplugged” campaign, The Singleton invites everyone to put their phones aside, disconnect from everyday distractions and reconnect with what matters most. Accompanied by captivating music, guests are encouraged to savour the brand’s signature rich and smooth whisky, exploring its nuanced flavours while enjoying heartfelt conversations and shared laughter. Together, great whisky, music and genuine connections create memorable moments worth cherishing.
New Brand Ambassador Yoga Lin Inspires Genuine Connections Through Music
Known for his distinctive and expressive voice, Yoga Lin has captivated audiences across generations. His authenticity and dedication to his craft resonate naturally with The Singleton’s “Unplugged” philosophy, which encourages people to leave everyday distractions and be fully present.
Through this collaboration, Yoga Lin brings “The Singleton Unplugged” philosophy to life through music and storytelling. In the new brand campaign film, he gathers with friends to share a moment together. As a bottle of The Singleton whisky is opened, the distractions gradually fade into the background, allowing the group to be fully present with one another. The film embodies the spirit of “Unplugged”, inspiring people to slow down, be present, and savour meaningful moments.
“Listening Hour” Brings Together Vinyl Music and Whisky Appreciation
Extending the global “The Singleton Unplugged” campaign, “Listening Hour” will make its debut in Hong Kong in mid-November at selected vinyl bars, hotel bars and specialist whisky bars across the city. Through immersive vinyl listening and whisky tasting experiences, the programme invites guests to escape everyday distractions and rediscover the pleasure of attentive listening while savouring a fine dram.
Inspired by the distinctive ritual of vinyl listening, the experience begins as the needle gently drops onto the record and the music starts to play, inviting guests to slow down. The warm, authentic sound of vinyl evokes the intimacy of a live performance, allowing listeners to appreciate every note and subtle detail of the music. Complemented by the rich and nuanced flavours of The Singleton 15-year-old single malt whisky, the experience brings together the pleasures of music and whisky, creating an intimate atmosphere where guests can unwind and enjoy the moment without distractions. Stay tuned for further details.
The Singleton 15-Year-Old Single Malt Scotch Whisky – A Rich and Smooth Whisky to Savour
As the featured whisky of “Listening Hour”, The Singleton of Glen Ord 15-year-old single malt Scotch whisky is matured for at least 15 years in American and European oak casks. The whisky offers elegant floral, honeydew melon fruity aromas, complemented by a rich, smooth palate and a beautifully balanced flavour profile.
Its nuanced flavours gradually unfold with every sip, echoing the pleasure of listening closely to the subtle details of vinyl music. As the melodies flow, whisky lovers are invited to slow down and discover the subtle complexities of the dram, making each sip an experience worth savouring.
