Boosted by the Italian Grand Prix and Fashion Week, Milan’s hotel industry posted its second highest average daily rate (ADR) and revenue per available room (RevPAR) on record, according to preliminary data from CoStar, a global leading provider of online real estate marketplaces, information, and analytics in the property markets.
September 2026 (year-over-year % change):
- Occupancy: 84.2% (+1.6%)
- Average daily rate (ADR): EUR310.04 (+7.2%)
- Revenue per available room (RevPAR): EUR261.17 (+8.9%)
The only month Milan posted higher ADR and RevPAR was during the Winter Olympic Games in February 2026. The market’s occupancy level was its highest since October 2019.
Milan’s key performance indicators all peaked on the second night of the Italian Grand Prix (Saturday, 5 September): occupancy (95.3%), ADR (EUR444.75) and RevPAR (EUR424.07).
The second highest occupancy (94.7%) was seen on the last day of MICAM Milano (Tuesday, 15 September), which overlapped with the first day of SIMAC. On the same night, ADR and RevPAR reached EUR301.17 and EUR285.21, respectively.
Milan Fashion Week, held from 22-26 September, pushed occupancy to as high as 93.5% on the second night, while ADR (EUR396.59) and RevPAR (EUR358.30) peaked on night four.
Overall, Milan’s occupancy eclipsed 70% on all but two nights during the month.
