The Australian Travel Industry Association (ATIA) has unveiled the full line-up of sponsors supporting the 2026 National Travel Industry Awards (NTIA), as 1,300 members of Australia’s travel industry prepare to come together for its biggest night of the year.
The NTIA 2026 Gala Dinner will kick off at 5.30pm on Saturday, 10 October at Palladium at Crown Melbourne, bringing the industry together to celebrate excellence and recognise the talent, achievements and businesses that represent the very best of Australian travel.
This year’s awards have been the most competitive in NTIA history, attracting a record number of nominations and demonstrating just how much recognition through NTIA means to the industry.
That support is also reflected in an exceptional line-up of sponsors from across the travel sector, led by Singapore Airlines as Major Sponsor of NTIA 2026.
Airlines, cruise lines, tour operators, tourism bodies, travel insurance, technology, payments, accommodation, retail and distribution businesses have all come together to support the industry’s night of nights.
Bringing the night to life
From the moment guests arrive, sponsors will play a major role in creating the NTIA experience.
Trafalgar will welcome guests as Arrival Sponsor; Virgin Australia is MC Sponsor and Helloworld will bring the evening’s entertainment to the Palladium stage.
NTIA 2026 is also proudly supported by Gold Sponsors American Express, Cover-More, Crown Resorts, CVFR Travel Group, Expedia TAAP and Qantas.
Abercrombie & Kent Travel Group joins the celebration as Beverage Sponsor, while AmaWaterways will provide a sweet finish to the evening as Dessert Sponsor.
Silver Sponsors Albatross Tours, Amazing Thailand, APT Travel Group, CATO Touring Academy, China Southern Airlines, CVFR Consolidation Services, Airline Rep Services, G Adventures, Intrepid Travel, itravel, News Travel Network, Norwegian Cruise Line, Qatar Airways, Redion, Sabre, Singapore Tourism Board, TravelPay, Travellers Choice and Talent for Travel further demonstrate the breadth of industry support behind this year’s awards.
Stuba will capture the celebrations as Event Illustrator Sponsor, while Tramada will support one of the most anticipated moments of the evening as Plaque Sponsor, as NTIA winners take home one of the industry’s highest honours.
And the celebrations won’t end when the final award is presented.
For those ready to keep the party going, CVFR Travel Group will take the celebrations from Palladium to The Boatbuilders Yard as NTIA 2026 Afterparty Sponsor.
The celebrations will actually begin a day earlier. Following Beyond Borders on Friday, 9 October, NTIA finalists will come together for the NTIA Finalist Celebration, proudly supported by Viking, at Aerial Melbourne from 5.30pm.
The event will give finalists the opportunity to come together and celebrate their achievements ahead of the NTIA Gala the following evening.
Quote attributable to Australian Travel Industry Association Chief Executive Officer Dean Long:
“NTIA is about celebrating the extraordinary people and businesses that make Australia’s travel industry what it is, and this year the industry has responded like never before.
“We received a record number of nominations, making 2026 our most competitive NTIA yet. That tells us how much these awards mean to our industry and how highly people value the opportunity to recognise excellence among their peers.
“On Saturday night, 1,300 travel industry professionals will come together at Crown Melbourne to celebrate the very best of Australian travel. There is simply nothing else like it on the industry calendar.
“We are incredibly proud to have Singapore Airlines as our Major Sponsor and grateful for their support of NTIA and the Australian travel industry.
“The scale of NTIA would not be possible without the support of our sponsors. From our Major Sponsor and experience partners through to every Gold and Silver Sponsor, their investment allows us to deliver a night worthy of the people and businesses we are here to celebrate.
“We thank every one of our 2026 sponsors for backing NTIA, backing our people and backing the Australian travel industry. We look forward to celebrating with you in Melbourne.”
