On 21 September 2026, Air Astana, Kazakh Tourism and five regions of Kazakhstan signed a Strategic Cooperation Agreement for 2027 in Almaty. The agreement aims to create synergies in supporting the development of inbound tourism, increase passenger traffic and strengthen Kazakhstan’s profile in international markets.
The agreement has been signed by Air Astana, Kazakh Tourism, the Akimats of Astana and Almaty, and the Almaty, Akmola and Mangistau regions. The parties will combine their marketing, communications and organisational resources to implement joint initiatives promoting Kazakhstan as a tourist destination.
The cooperation will include digital campaigns, participation in major international exhibitions and roadshows, familiarisation trips for international partners and media, B2B events, as well as joint analysis of priority markets.
“Developing inbound tourism requires a coordinated effort. By bringing together the resources and expertise of the national tourism board, the airline and the regions, we can raise Kazakhstan’s profile in key international markets. This cooperation will help attract more international visitors and support the development of tourism-related businesses and services across the country,” said Talgat Gazizov, Chairman of the Kazakh Tourism.
“We are committed to jointly develop inbound tourism, which goes hand in hand with the growth of international air travel to Kazakhstan,” said Ibrahim Canliel, CEO of Air Astana. “Our aim is to make Kazakhstan more accessible to international travellers and raise awareness of the rich cultural heritage, variety of attractions and promote Kazakhstan as a destination. By working closely with Kazakh Tourism and the regions, we can achieve strong synergies in our international marketing activities, promote Kazakhstan and Air Astana’s network more effectively, and deliver a global standard of service throughout the customer journey of our guests.”
