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Aman, a world-leading ultra-luxury hospitality and lifestyle brand, has announced Aman Seoul, its brand’s first destination in South Korea. Situated in Cheongdam, one of Seoul’s most prestigious districts, Aman Seoul occupies a prime position overlooking the Han River in the heart of Gangnam. Aman says that, conceived as a fully integrated destination in partnership with global asset manager and developer Shinsegae Property, Aman Seoul will comprise a hotel, a limited collection of branded residences, and a global Aman Club.

It will also combine the space, privacy and sense of sanctuary for which Aman is renowned; the property has been designed as a retreat above the city while remaining deeply connected to the energy, culture and creativity that define contemporary Seoul.

Aman says South Korea’s global influence continues to grow across fashion, beauty, design, technology and contemporary culture; Seoul has emerged as one of the most dynamic markets in Asia. Marking the brand’s first entry into the city, Aman Seoul is designed for a growing community of residents, members and international travellers seeking the values that have long defined Aman – privacy, unparalleled service and access to transformational experiences. Regarded as the epicentre of the city’s luxury retail, design and cultural landscape, Cheongdam is a home for a property that will set a new benchmark for luxury urban living in South Korea.

Reflecting Seoul itself, a city where heritage and innovation coexist, Aman Seoul’s architecture and interiors were developed in close dialogue with partners and craftspeople deeply rooted in South Korean sensibilities. Generous suites and public areas draw on Korean spatial traditions and materiality. In keeping with Aman’s harmonious design ethos, the architecture and minimalist contemporary interiors are composed to create environments that feel calm, grounded and intrinsically connected to their locale. Dedicated entrances and arrival sequences give the hotel, the residences and the Aman Club each their own sense of privacy and identity.

At the heart of the project is Aman’s commitment to wellbeing, realised in dedicated spa and wellness facilities spanning multiple floors, designed to support both physical and mental restoration. Complementing this approach is a diverse global food and beverage programme, including the brand’s own dining concepts and an exclusive global Aman Club. Aman Club will include a dedicated pool, fitness facilities and social spaces, a private setting for residence owners and members to gather.

Integral to Aman Seoul are the exclusive branded residences, which extend the Aman way of life into a permanent home. They provide a range of living experiences united by a philosophy of privacy, space and exceptional design. Within the Aman Residences, Aman Interiors further elevates this vision, bringing the brand’s distinct, refined aesthetic language into the home through bespoke furnishings and carefully curated interior elements.

Reflecting on Aman Seoul’s ambition as the new benchmark for ultra-luxury living in South Korea, Vlad Doronin, Chairman and CEO of Aman Group, commented, “Few cities have evolved as rapidly or as confidently as Seoul. Today, it sits at the intersection of culture, design, technology and wellness, a global influence on how people live far beyond South Korea. Aman Seoul represents our conviction in the city’s future and our desire to build a permanent home for the Aman lifestyle within it. By bringing together a hotel, residences, and Aman Club in the heart of Gangnam, we are creating an urban sanctuary where Aman loyalists can engage with the energy of Seoul while remaining immersed in the qualities that define Aman: privacy, exceptional service and a profound sense of cultural connection.”

Chung Yong-jin, Chairman of Shinsegae Group, said, “Aman Seoul represents far more than a hotel development; it will set a new benchmark for luxury living in Seoul. Drawing on our expertise in creating distinctive destinations, we will continue to shape innovative spaces that bring new value and inspiration to the way people live.”

Combining Shinsegae Property’s deep understanding of the Korean market with Aman’s globally recognised expertise in hospitality and branded residences, Aman Seoul will redefine ultra-luxury living in South Korea. The project announcement follows the recent strategic partnership established between Shinsegae Group and OKO Group, the US-based real estate development company founded and led by Vlad Doronin.

The property joins an expanding collection of urban destinations that extend the brand’s philosophy into some of the world’s most influential cities. It follows Aman Tokyo, Aman New York and Aman Nai Lert Bangkok, and sits alongside forthcoming projects including Aman Beverly Hills, Aman Miami Beach, Aman Dubai and Aman Singapore. Together, they represent Aman’s continued evolution as a fully integrated lifestyle brand, bringing together hospitality, residences, wellbeing and an exclusive community in globally significant destinations.