Preferred Hotels & Resorts, the world’s largest independent hotel brand representing more than 625 luxury hotels, resorts, and residences across 80 countries, has welcomed to its global portfolio four new member hotels in Bali, Indonesia, further strengthening its presence in Southeast Asia.
The four Bali additions further expand Preferred Hotels & Resorts’ footprint in Indonesia, joining AYANA Midplaza Jakarta and bringing the brand’s portfolio in the country to five member hotels. With these additions, Preferred Hotels & Resorts now represents 25 member properties across seven countries in Southeast Asia, including prominent hotels such as Dusit Thani Bangkok, The Fullerton Hotel Singapore, The Fullerton Bay Hotel Singapore, Artyzen Singapore, and The RuMa Hotel & Residences in Kuala Lumpur.
“We are pleased to strengthen our presence in Indonesia with the addition of four distinctive independent hotels in Bali,” said Christine Tan, Area Managing Director, Southeast Asia, Preferred Hotels & Resorts. “As demand for authentic, experience-driven luxury travel continues to grow in the region, these new member properties enhance the diversity and competitiveness of our regional portfolio while providing travellers and our industry partners with greater choice in one of Asia Pacific’s most sought-after destinations. Their addition reflects our long-term commitment to expanding our footprint across key growth markets in Southeast Asia, including Indonesia, Thailand, and Vietnam.”
Spanning some of Bali’s most coveted destinations, the new member hotels offer distinct perspectives on the island, from cultural immersion in Ubud and wellness-led retreats in the highlands to beachfront luxury and contemporary coastal living. They include:
- Ametis Villa Bali (Canggu, Bali) – L.V.X. Collection: Located in Canggu, Bali’s laidback coastal enclave known for its rice fields, black sand beaches and surf culture, this luxury retreat offers an intimate escape with just 14 residential-style private villas. Each villa features a spacious private swimming pool, open-plan living areas and contemporary interiors that showcase locally inspired design. Guests enjoy personalised service throughout their stay, including a dedicated butler, private airport transfers and bespoke experiences ranging from cycling through surrounding villages, cultural excursions, farm tours, and curated beach picnics to private in-villa dining. Wellness takes centre stage at Ruby Spa, where guests can experience holistic treatments such as reiki, while food lovers can savour the bold flavours of Billy Ho, the acclaimed restaurant by renowned chef-restaurateur Will Meyrick, known for its innovative interpretation of Asian cuisine.
- Nuju Uluwatu (Uluwatu, Bali) – L.V.X. Collection: Nestled in Bali’s sought-after Bingin neighbourhood, this new opening is an adults-only boutique retreat offering a tranquil base across 17 private pool villas within one of the island’s most desirable coastal destinations. Following its July 2026 debut, the property combines contemporary design with the natural beauty and laidback lifestyle of the Bukit Peninsula, appealing to couples, honeymooners, wellness seekers, digital nomads, and independent travellers. Thoughtfully designed accommodations and curated guest experiences create a strong sense of place, while guests enjoy easy access to Bingin’s vibrant cafés, renowned surf beaches, wellness studios, and dramatic cliffside sunsets. Designed as a peaceful sanctuary, the resort blends authentic Balinese charm with elevated, purposeful experiences, offering a refined alternative to larger resorts in southern Bali.
- Samsara Ubud (Ubud, Bali) – L.V.X Collection: Set amid the quiet highlands of Bali’s Kelusa Village, this One-Michelin Key resort comprises 17 villas within a rainforest landscape just north of central Ubud. Each villa boasts a heated infinity pool, outdoor living areas, and views of the surrounding valley. Guests can indulge in the Chakra Spa, which focuses on holistic wellness treatments inspired by Balinese traditions, as well as dining that highlights Indonesian cuisine with a contemporary approach. Additional experiences include daily yoga sessions, art classes, live jazz music, floating breakfasts, moonlight cinema, and Samsara Pustaka, the resort’s newly launched literary and cultural sanctuary celebrating Indonesian storytelling, art, music, and human creativity. Positioned within one of Bali’s key wellness and cultural destinations, the resort is designed for travellers seeking privacy, nature, and a more considered pace of stay.
- The Meru Sanur (Sanur, Bali) – L.V.X. Collection: Located on Sanur Beach, this oceanfront 184 all-suite resort sits within ‘The Sanur’, Indonesia’s first special economic zone dedicated to health and wellness tourism. The property features contemporary suites with Balinese design elements, while guests can indulge in amenities ranging from beachfront pools to a spa, fitness centre, and a kids’ club. As a member hotel under the Preferred Wellbeing programme, wellness is central to the experience, with treatments inspired by traditional Balinese healing practices, alongside yoga and daily activities like nature walks, handicraft workshops, and sunrise salutations. Golf lovers can also visit the resort’s unique seaside driving range and tee off into the Indian Ocean. The property also has an adjoining Convention Center ideal for events, weddings, conventions that can accommodate up to 5,000 guests.
Preferred Hotels & Resorts’ commitment to the Southeast Asian market extends beyond its growing portfolio. The brand’s Singapore-based team, including Laurence Onfroy, Vice President, Business Development, Asia Pacific; Christine Tan, Area Managing Director, Southeast Asia; Ryhan Shaik, Account Director, Southeast Asia; and Lemuel Chua, Director, Hotel Revenue Optimisation, Southeast Asia, provides dedicated on-the-ground support for both hotel partners and travel industry partners and advisors across the region. This includes training, sales support, assistance with client requests and conversions, and access to Preferred’s global sales and centralised reservation channels.
Agent partners also benefit from inclusion in regional campaigns, roadshows, trade activations, and global initiatives designed to drive visibility and demand, with the brand maintaining an active presence at key industry events within and outside of Asia.
Each of these new members participate in I Prefer Hotel Rewards, the brand’s points-based loyalty program with 7 million travellers enrolled globally. Travellers seeking memorable independent hotel experiences are invited to sign up at IPrefer.com/enroll.
