Happitat, by CP AXTRA, is set to officially open the doors to its habitat of happiness on 21 August 2026 at the prime Bangna KM.7 location. With an investment value of more than THB 15 billion, Happitat is set to become a new landmark in eastern Bangkok as the World’s First Happiness Destination, presenting ‘The Magical Destination of Happiness,’ where nature, people of every generation, and imagination are seamlessly brought together. The destination creates spaces for learning, relaxation, creativity, and celebration, where people of all generations can spend time together and create shared moments of happiness.
Ms. Benjawan Ongsri, Chief Mall Officer, Mall & Property Group, CP AXTRA Public Company Limited, state, “Consumers today are no longer looking only for places to shop. They are looking for spaces where they can live, spend time, and meet a wider range of needs. CP Axtra is therefore moving forward to elevating its shopping center business through the Happy & Healthy Mall concept, creating a model for the future of retail that connects food, health, lifestyle, and community. The aim is to give consumers new reasons to return and spend more time at shopping centers, while designing spaces and experiences that meet the needs of multi-generational lifestyles, from children and working adults to seniors, enabling them to spend time, take part in activities, and create good moments together in one place. This concept is further developed through a variety of development formats tailored to the potential of each location. Happitat serves as the master model of Destination Creation, focused on creating distinctive destinations through outstanding design, the integration of diverse functions, and the creation of new value for each location, while elevating people’s experiences beyond simply meeting the needs of everyday life.
In developing Happitat, we began with a simple but different question ‘How can we create a place that makes people happy?’ This led to the Happiness-Led Destination concept, which places ‘happiness’ at the starting point of every design decision and brings every element of the project together. The result is an experience designed to turn ordinary days into magical moments, giving people of every generation the opportunity to discover happiness in their own way and share good moments together on every visit.”
The Happiness-Led Destination concept is therefore expressed through every element of Happitat, from the design of its spaces and atmosphere to the selection of stores and experiences covering many dimensions of everyday life, including food and beverages, lifestyle, toys, technology, health and beauty, as well as skill-development institutes for children and learning spaces for families. This allows people in eastern Bangkok to access quality experiences on the same level as those in the city center. Happitat stands out for food by bringing together the greatest concentration of world-class dining experiences in a single destination, ranging from restaurants recognized by the Michelin Guide and restaurants by world-class and renowned chefs to a wide variety of specially curated dining concepts.
Upon entering Happitat’s habitat of happiness, visitors will discover 3 main buildings, each with its own character and atmosphere while remaining seamlessly connected. Each building brings together distinctive spaces, stores, and activities, inviting visitors to explore and discover new experiences at every step.
Bloominas – A Premium Community of Lifestyle
Bringing together multiple dimensions of everyday life within one building, Bloominas spans more than 64,882 square meters across 8 floors, with stores, restaurants, and services covering shopping, food, technology, health, beauty, and everyday services. Key highlights include:
- Axtra Club brings together quality products and specially curated selections from around the world, offering customers a premium shopping experience with carefully selected products for all ages and lifestyles. Members can enjoy quality products at great-value prices, with a special highlight featuring an exclusive restaurant created by Chef Willment Leong, a world-renowned chef. Located across Levels 1 and 2 of the building, Axtra Club is set to open in Q4 2026.
- Grand Stairs, one of Happitat’s key landmarks, is a large staircase designed as a space for meeting, relaxing, and spending time together. Visitors can also enjoy an Immersive Experience featuring world-class content on the largest and highest-resolution indoor digital screen in Southeast Asia, covering 385 square meters and extending more than 50 meters. It will debut with The Butterfly Trail, a Mixed Reality (MR) work by Pixel Artworks launching for the first time in Thailand and Southeast Asia, followed by Forest of Time, an Interactive Immersive experience by BoraBora Studios that invites visitors to learn about forest conservation.
- Add color to every moment of the day with a variety of cafés and restaurants on Level 3, including GOOD CHA, SOSTARE, and STARBUCKS. The dining experience is further elevated by Michelin-starred chef restaurant VUUR BY JACOB JAN BOERMA, SING LANG by Chef Noom – Thaninthorn Chantrawan, a one-Michelin-starred chef for nine consecutive years, and a new restaurant under the Chim group making Happitat another destination for special meals and social gatherings.
- Discover cutting-edge technology and services for everyday life on Level 4, including BANANA IT, BKK ACCESSORIES, FOCUS, IT CITY, MJ MONOWHEEL, TG, TRUE BRANDING SHOP, TRUESPHERE, VIVO, and XIAOMI.
- Complete the self-care experience, from physical recovery to beauty and wellness, with LAB PHARMACY and SARANG HAIR on Level 3, and FLEX REHABS, SETAI EXCLUSIVE, HANA STUDIO, THE LOFT CLINIC, and WHANNE (Nail Spa) on Level 6.
Wonderwild – Places for Families
Wonderwild invites every family member to explore a world where learning, imagination, fun, and quality time together can happen throughout the day. Spanning more than 47,197 square meters across 5 floors, each area is designed with a different story and experience, from a fantasy world waiting to be discovered to spaces for play, learning, and shared experiences. Key highlights include:
- Whimsical Market, a landmark of imagination that transforms the heart of Happitat into a lively fantasy world. Its centerpiece is a magical tree as tall as a three-storey building, surrounded by characters that move as if alive, together with scheduled light, color, and sound shows throughout the day. Restaurants, cafés, and dessert shops are integrated into this fantasy world, including ADAM O ADAM, BAAN CAKE BY NUNAN, JAMOR X TOFU FIGHTING, CHARLEE & FRIENDS, DAIRY QUEEN, FORIS DELIGHT, GAGA, GREEK’S CUP, IREM TURKISH ICE CREAM, LUNAR PAO, MINIBEAR, MR.JOLLY YOGURT, OLINO CREPE & TEA, ORANGINAL, POP’S, SAB SO SEED, SAMSUMRUB, SMOOSH, SOL COFFEE, SOYA SOYA, TOKYO BOYZ X MARU WAFFLE, YOGURUTO, YOPPA, OCHA MAGIC WOK, YangYang, Yok Sod, SOOD’S X, and Kluainnamthai Chicken Noodles on Levels 2 and 2M, together with GLOWY, ICE QUEEN, JAPANG, LAMUNN, LITTLE BEE CREPE, Make Me Mango, and Heng Pang Pua, turning every meal and every shared moment into an experience filled with stories, fun, and imagination.
- Other well-known restaurants on Level 3 include BON CHON, CHESTER’S, DOU, KFC, SWENSEN’S, STEAK & MORE, UORIKI, Kate Teaw Boat Noodles, and GOauan Baozi
- Discover a new store concept and a new kingdom of toys and technology at PLAYNATION, bringing together toys, AI technology, rare Art Toy collectibles, and products from famous IP Characters in one place.
- LOTUS’S EATERY on Level B1 is a destination for delicious food, bringing together well-known restaurants and Bib Gourmand-recognized establishments in one place. Visitors can enjoy a variety of flavors and signature dishes from popular restaurants such as Maverick Sukiyaki, Peng Pochana, and Boon Tong Kee.
- Edutainment Zone, the largest learning destination in the Bangna area, is located on Level 5 and connects Wonderwild and Bloominas. The learning space brings together leading learning and skill-development institutes covering academics, languages, music, art, dance, movement, and creative activities, including BOUNCETOPIA, BAGEL & SWING, CHL, CODE ACADEMY, CYMATH SCHOOL, DINO’S DRUM, GRAVITY BUNGEE, JUMPLAND, KAEW PILATES, LNC, MILK SALON AND NAILS, MIND ACADEMY, NEXT GEN SUCCESS SCHOOL, PARTY ART GALLERY, PHONICS FIRST, PLAYNATION, SMART PLUS, STRONG KIDDO, THE D.T, TOP ONE, YAMAHA MUSIC SCHOOL, and TUAGOM GO ACADEMY. The zone also offers learning experiences beyond children through a Family Program specially co-designed by each institute for Happitat, allowing parents, children, and every family member to learn, take part, and have fun together.
- Family Play Time offers spaces for play and family time throughout Wonderwild, from an indoor playground to family activity and event areas on Level 5. Children can have fun and let their imaginations run free while creating happy moments together with the whole family.
- Amphitheatre is a shaded outdoor space outside Wonderwild for families to relax and spend time together. It can accommodate performances, creative activities, and a variety of events, adding color and creating happy moments that change throughout the year.
- Above Wonderwild is The Hilltop Offices, a premium 10-storey office building spanning more than 24,243 square meters. It brings the concepts of happiness and quality of life into the workplace through spaces designed to connect with nature and greenery, meeting the needs of modern work environments with targets of LEED Gold and WELL Gold standards.
Festie Town – Happening Space for All
This semi-outdoor building welcomes natural light and is designed as Happitat’s center of fun and celebration, bringing together entertainment, stores, and a variety of experiences, along with events, performances, and shows that rotate throughout the year. Every visit is filled with the atmosphere of a festival of happiness. Key highlights include:
- Lumis Theater Hall, a multi-purpose hall with a capacity of more than 400 seats, equipped with lighting, sound, and technology to support performances, concerts, and shows, as well as exhibitions, conferences, and a variety of events. The venue will welcome new entertainment experiences throughout the year.
- Lotus’s PRIVÉ Happitat, located on Level 1, is a lifestyle supermarket developed under the Happy & Healthy concept, transforming grocery shopping into a lifestyle of eating well, living well, and discovering something new through thoughtfully selected ingredients, food, and products across a variety of zones. The Fresh & Culinary Hub brings together “the best of Thailand” and “the best from around the world,” ranging from fruits and vegetables sourced from Thai farmers and renowned growing regions, such as organic GI mangosteens from quality sources to specially selected cooking ingredients from around the world. The Kitchen serves a variety of international ready-to-eat dishes, from Western cuisine and restaurant-quality Chinese dishes to traditional Thai cuisine, with recipes developed in collaboration with expert chefs and chefs from Hidden Taste Thailand. The zone also features freshly baked goods every morning, including Sourdough and Cronigiri, along with special selections from renowned bakeries on rotation. The Juice Bar serves everything from High Protein Smoothies with a choice of fresh cow’s milk, soy milk, or oat milk as a base, to Slushies made with real fruit juice and natural ingredients, such as organic coconut water and specially selected mangosteen juice, as well as delicious and healthy Açaí Bowls. The Wellness offers a curated selection of organic self-care products, complemented by candles and essential oils in relaxing natural scents, such as organic tea. The Sweetery brings together chocolates, snacks, and desserts from interesting brands around the world, including Thai craft chocolate made from locally grown cocoa. The Market, The Garden, and The Dairy offer everything from milk and yogurt sourced from quality producers for breakfast, and fresh vegetables and seasonal fruits from Thai farmers, to specially selected pork, chicken, and beef.
- 7-Eleven on Level 1 features a specially developed concept and design in a format unlike any other location, adding another distinctive shopping and lifestyle experience within Happitat.
- Special-concept stores and Flagship Stores on Level 2 feature leading brands with store formats and experiences that reflect their unique identities, together with specially curated gift and souvenir shops, as well as BULAN by Chef Noom – Thaninthorn Chantrawan, a one-Michelin-starred chef for nine consecutive years.
- Pet Us is a destination for pet lovers, bringing together a complete range of pet products and care services, along with Jerhigh Pet Park, an outdoor area of more than 150 square meters where pets can run, exercise, and spend time with their owners, adding another dimension to shared time at Happitat.
Although Bloominas, Wonderwild, and Festie Town each offer different characters and experiences, all 3 buildings are designed as interconnected parts of Happitat. Bloominas and Wonderwild are connected as if they were a single building, while Festie Town connects to Wonderwild via Earthworm, a strikingly designed link stretching between the two buildings. It also creates an interesting architectural perspective while visitors explore the project, allowing them to move seamlessly from one space and experience to another.
This connectivity extends to the design of Indoor, Outdoor, and Semi-Outdoor spaces as part of one integrated experience, giving visitors the freedom to choose how they spend their time, whether relaxing indoors, stepping outside to enjoy nature, or changing the atmosphere during the day. Green spaces are integrated into every part of daily life, from landscape design and horizontal and vertical greenery to Pocket Gardens on every floor, before connecting to more than 30 rai of natural forest behind the project. Serving as the “Urban Lung” of the Bangna area, this green space allows people to relax, exercise, spend time together in nature, and take part in a variety of rotating activities throughout the year.
“Over the past several years, we have seen people’s lifestyles change, with greater importance placed on green spaces, quality of life, and the search for happiness. Yet many times, happiness becomes something we have to wait for, whether it is a holiday, a celebration, or a special occasion. At Happitat, we believe happiness should not be something we have to wait for. It can happen every day through simple things close to us, whether being surrounded by nature, doing activities we enjoy, or spending time with family and the people we love. We therefore want every visit to Happitat to be a place where everyone can discover happiness in their own way and make every day feel like a day of celebrating happiness,” Ms. Benjawan concluded.
Happitat is ready to officially welcome visitors on 21 August 2026, kicking off a major celebration with an entertainment festival featuring more than 100 leading Thai artists, a surprise appearance by a famous superstar from China, a spectacular parade, and a major drone show set to establish a new record in Thailand. Come experience the World’s First Happiness Destination and be part of this important moment of happiness together.
