Sofitel Sydney Darling Harbour is delighted to announce the appointment of Ace Mamun as its new Director of Marketing and Communications, bringing an internationally recognised creative perspective and extensive global brand experience to Australia’s flagship Sofitel hotel.
Joining the Commercial Team, Ace will lead the hotel’s integrated marketing, communications, public relations, digital strategy and brand positioning, further strengthening Sofitel Sydney Darling Harbour’s reputation as one of Australia’s leading luxury hospitality destinations.
“We are thrilled to welcome Ace to Sofitel Sydney Darling Harbour. His unique blend of strategic thinking, creative leadership, and global luxury experience aligns perfectly with our vision for the future. Ace understands that today’s luxury traveller seeks meaningful experiences and authentic storytelling, and his expertise will help us continue showcasing our hotel, our culinary experiences and Sydney’s vibrant culture to audiences around the world,” says Sam Panetta, General Manager.
Ace brings more than two decades of experience spanning luxury hospitality, global branding, publishing, and strategic communications. His career has included senior marketing and brand leadership roles with Marriott International and Paramount’s publishing division, alongside advising internationally recognised brands on storytelling, communications and cultural strategy. An author, TEDx speaker and award-winning storyteller, Ace is recognised for creating meaningful brand experiences that connect communities through creativity, culture and authentic human connection.
“It is an honour to join Sofitel Sydney Darling Harbour, a hotel that represents the pinnacle of French luxury hospitality in Australia. Sofitel has always celebrated culture, creativity and the art de vivre, values that deeply resonate with me. I look forward to working alongside this exceptional team to share the hotel’s remarkable stories, strengthen its connection with local and international audiences, and continue building on its outstanding reputation,” says Ace Mamun.
His appointment comes during an exciting period of growth for Sofitel Sydney Darling Harbour, with the hotel continuing to expand its culinary offerings, wellness experiences, cultural partnerships and award-winning guest experiences while reinforcing its position as the flagship Sofitel property in the Pacific.
