Intrepid Travel and Tourism Tasmania have teamed up on a new national marketing campaign designed to inspire more Australians to book a Tasmanian escape, with activity running through to December 2027 to support demand across both peak and shoulder seasons.
The integrated campaign, A Tasmanian Reset, stars Australian comedian, actor and writer Susie Youssef as she experiences Intrepid’s locally led, small group travel style across the island state showcasing Tasmania’s wilderness, wildlife, food and local communities through a fresh, entertaining lens.
The campaign responds to growing demand from Aussies seeking holidays that help them slow down and recharge from their busy everyday lives. Intrepid’s global research of 8,000 travellers across Australia, the UK, the US and Canada, finds nature-based travel is increasingly motivated by wellness and escape. Nearly half (49%) prioritise peace and quiet, 46% want to escape everyday stress, and 36% are seeking a stronger connection with the outdoors, compared with just 13% who travel for physical adventure.
The campaign centres on a 10-minute hero film, supported by paid and organic social activity, and is designed to build awareness of Intrepid’s Tasmania product range while encouraging Australians to consider domestic travel for their next holiday.
Yvette Thompson, General Manager ANZ, Intrepid Travel said: “More Aussies are seeking a stronger connection with the outdoors and holidays that make them feel refreshed. This campaign showcases Tasmania at its best through the lens of small group travel, giving travellers the opportunity to slow down, connect with local communities and experience the island in a meaningful way.”
Win a Tasmanian adventure
Intrepid and Tourism Tasmania have also launched a national competition inviting Australians to share, in 25 words or less, why they need a Tasmanian reset. The winner will receive a place on Intrepid’s six-day Tasmania Adventure, including return economy flights from Sydney, Melbourne, Brisbane, Adelaide or Perth. Entries close on 17 August 2026.
Travel advisors can encourage clients to explore the campaign and enter the competition while promoting Intrepid’s Tasmania departures, with the campaign expected to generate awareness and demand through to the end of 2027. Enter here: https://www.intrepidtravel.com/au/susie-youssef-tasmania
And see Intrepid’s Tasmanian adventures here: https://www.intrepidtravel.com/au/susie-youssef-tasmania
