With one week to go, production is well underway for the Hoochenanny Festival, presented by IDE Family of Dealerships, which will present three days of powerhouse live music and one of the nation’s most thoughtfully curated celebrations of American whiskey and New York spirits to Center Park West in Fairport from Friday, Aug. 14, through Sunday, Aug. 16.
Crews are busy building two stages, more than seven custom tent structures, premium hospitality areas and dedicated environments for music, whiskey, food, drinks, shopping and unique experiences across more than 12 acres of festival grounds.
Tickets are available for all three festival days, but several ticket categories are approaching capacity.
- Saturday VIP tickets are sold out.
- A limited number of Saturday GA+ tickets are still available.
- Advance ticket bundles end at noon Thursday, Aug. 13.
- Ticket prices go up on Friday, Aug. 14.
Last Call for Media Credential Applications
Today is the final call for working members of the media interested in covering Hoochenanny Festival to submit media credential applications. Media representatives may review the credential guidelines and apply at hoochenanny.com/media-
Advance Box Office and Merchandise Shop Opens Wednesday at Center Park West
A Hoochenanny advance box office will be open from noon to 6 p.m. Wednesday, Aug. 12, and Thursday, Aug. 13, at Center Park West Fairport, 1100 Ayrault Rd. Attendees can purchase festival tickets in person, receive assistance with ticket options and shop a selection of Hoochenanny-branded merchandise. Advance ticket bundles end at noon Thursday, Aug. 13. Ticket prices increase Friday, Aug. 14.
Official 2026 Festival Poster Revealed
The official 2026 Hoochenanny Festival poster, created by Sean M. Smith, creative director and founder of Echo Designlab, has been revealed. The artwork draws inspiration from the character, history and American roots of the Town of Perinton and the festival’s new home at Center Park West Fairport, reflecting Hoochenanny’s celebration of craftsmanship and the uncommon.
Posters will be available for $30 at the advance box office Wednesday, Aug. 12, and Thursday, Aug. 13, and throughout festival weekend at the merchandise tent.
Expanded Merchandise Experience to Debut
A larger merchandise tent will debut at the festival with Hoochenanny-branded apparel and goods, official artist merchandise, festival-only items and an assortment of unexpected finds. The tent is being designed as a shopping and browsing experience rather than a conventional merchandise counter. Guests will be able to step inside, explore the full collection and shop throughout the festival weekend. Additional merchandise details and featured items will be revealed before the festival opens.
Menus Released for Concert Pavilion and GA+ Stageview Lounge
Bar menus have been released for two of the festival’s tented gathering spaces.
Open to all ticket holders, the Concert Pavilion, presented by Colonial Fire Protection, offers shaded seating, views of Premium Mortgage Highball Stage and a bar serving beer, wine, seltzer, hard teas and nonalcoholic options.
The GA+ Stageview Lounge, presented by Design Pool & Spa, is available exclusively to GA+ ticket holders. The lounge features an elevated viewing area overlooking the Premium Mortgage Highball Stage, shaded seating and a bar serving ready-to-drink cocktails, beer, wine, seltzers, soft drinks and bottled water. The lounge will also feature the Maker’s Mark Camper with batched cocktails on tap, a photo booth, cornhole and more.
Music Lineup to Present 23 Concerts
The 2026 festival will deliver 23 concerts with a dynamic mix of alternative, rock, indie and genre-bending artists across three days.
- Friday, Aug. 14: Lit, Toadies, Cracker, Rudy Nuño & The Broadcasters, Losers Club, Prophets & Thieves
- Saturday, Aug. 15: My Morning Jacket, Guster, Tommy Brunett’s All-Star Cavalcade of Scoundrels featuring John Petrucci and Gary Lewis, Grace Bowers, Smilo and the Ghost, The Isotopes, Ocular Panther, Candy
- Sunday, Aug. 16: Modest Mouse, Joywave, Amigo the Devil, Karina Rykman, Mt. Juliet, Drew Kiddoo and The Blackouts, Head to the Roots, Public Water Supply, The Beard and The Bird
2026 World of Whiskey Lineup to Feature 40 Brands and over 140 Spirits
Altamar Brands/High N’ Wicked Whiskey (KY), Augusta Distillery (KY), Baker’s Bourbon (KY), Barrelhouse 6 Distillery (NY), Basil Hayden (KY), Battle Rattle by Empire State Distillers (NY), Birdseye Hollow Farm & Distillery (NY), Booker’s Bourbon (KY), Breuckelen Distilling (NY), Bubba’s Secret Stills Whiskey (ID), Castle & Key Distillery (KY), Do Good Spirits (NY), Fiddler Bourbon (GA), Finger Lakes Distilling (NY), Fort Hamilton Distillery (NY), Iron Smoke Distillery (NY), Jefferson’s Bourbon (KY), Keeper’s Heart Whiskey (MN), Knob Creek (KY), Lock 1 Distilling Company (NY), Maker’s Mark (KY), Michter’s (KY), Nashville Barrel Company (TN), NULU Whiskey Co. (KY), Old Grand-Dad Bourbon (KY), Old Scotland Road Distillery (NY), Pinhook Bourbon (KY), Saint Lawrence Spirits (NY), Smokin’ Tails Distillery (NY), Springbrook Hollow Farm Distillery (NY), Starlight Distillery (IN), Taconic Distillery (NY), Tenmile Distillery (NY), WhistlePig Whiskey (VT) and Willett Distillery (KY). New York distilleries are presented in partnership with the New York State Distillers Guild.
World of Whiskey Will Offer Six Distinct Experiences
Presented by FSI Construction, the World of Whiskey will bring six experiences to a more than 14,000-square-foot, air-conditioned tent. Access is available to GA+ and VIP ticket holders age 21 and older. Hours are 4 to 8 p.m. Friday and 2 to 8 p.m. Saturday and Sunday.
- American Whiskey Journey, featuring 140 spirits and regional styles from across the country.
- Rickhouse Rendezvous, presented by the New York State Distillers Guild, with tastings, exhibits, distiller conversations, bottle sales and a Whiskey Valet.
- Rarities Bar, offering limited, aged and barrel-strength pours from Iron Smoke, Michter’s, Nashville Barrel Company, Knob Creek and Old Grand-Dad. Highlights include Nashville Barrel Company’s 21 Year Single Barrel Tennessee Bourbon, Knob Creek 18 Year and Michter’s 2025 and 2026 special releases.
- Libations Lounge, serving cocktails made with spirits from participating distilleries, including the Peacemaker, Brisket Queen, Hot Honey Hoochenanny, Bourbon Mule and Basil Hayden 75. Beer, water, soda and two signature mocktails will also be available.
- Fireside Chats, featuring master distillers, blenders, distributors and brand ambassadors in conversations moderated by nationally recognized whiskey media personalities.
- Bourbon Broadcast, a live podcast experience hosted by Buffalo Happy Hour near the World of Whiskey entrance, featuring conversations with distillery representatives, musicians and whiskey fans.
The Fireside Chats schedule and additional details are available at hoochenanny.com/world-of-
Marketview Liquor Adds Five Bottles to Whiskey Auction
Marketview Liquor has donated five collectible bottles to the Hoochenanny Whiskey Auction, adding to the previously announced collection of rare whiskeys and spirits, including:
- Wild Turkey 70th Anniversary Release
- Weller Single Barrel
- Booker’s Bourbon 2024-04, “Jimmy’s Batch”
- WhistlePig 10 Year Small Batch Rye
- Method and Madness Single Pot Still Irish Whiskey finished in French chestnut casks
The auction opens Friday, Aug. 14, with proceeds benefiting Make-A-Wish Western New York, the Lou Gramm Foundation and Friends of Perinton Parks & Recreation. Auction details and the full collection are available at hoochenanny.com/auction.
Lager Land Will Showcase 14 Regional Breweries
Presented by Keystone Custom Decks, Lager Land will offer tastings from DeWolf Brewing Co., Faircraft Brauhaus, Gem Creek Brewing Co., Jack’s Abby Craft Lagers, Meier’s Creek Brewing Co., Other Half Brewing, Prison City Brewing, Sloop Brewing Co., Steuben Brewing Co., Stoneyard Brewing Co., Strangebird, Three Heads Brewing, Tröegs Independent Brewing and von Trapp Brewing.
The 3,000-square-foot tent in view of the Premium Mortgage Highball Stage is open to GA, GA+ and VIP guests age 21 and older. A $10 flight includes five tastings and a souvenir Hoochenanny glass. Lager Land will be open from 4 to 8 p.m. Friday and 3 to 7 p.m. Saturday and Sunday.
Artisans Bazaar Will Feature Independent Makers
Presented by ADMAR, the Artisans Bazaar will feature Boho Dangles, Fool’s Eye View Tarot, Freedom Season, Great Lakes Stonery, JCD FluidArtWorks, JoLuxe Permanent Jewelry, Love Made Simpler, Peters Pickled Peppers, Pretty Little Edges, Sad Scribbles, Shimmering Wings Fairy Hair, Shop Peppermint, Splitts Creek Tie Dye Co., The Land of Paradux, Type High Letterpress and Yokshi Ink.
Guests can shop jewelry, custom woodwork, art, prints, books, clothing, gifts and small-batch foods, along with tattoos, tarot readings, pet portraits and fairy hair.
Barrel Bistro Will Feature Local Food and Drink
The Barrel Bistro, presented by Indus, will serve as the festival’s central dining destination, offering covered and open-air seating with walk-up service from local food and beverage vendors throughout the weekend.
The 2026 food and drink vendors include 546 Chicken & Waffles, Big Papa Tacos, Cookie Coma, Eat Greek, Ice Cream Factory, Macarollin’, Mr. Squeeze Lemonade, Rob’s Kabobs, SALT. Local Drink & Eatery, Swan Market, The Chai Guy and The Sheffield.
VIP Loft Will Feature Two-Story Hospitality Experience
Presented by IDE Family of Dealerships, the two-story VIP Loft offers elevated views of the Premium Mortgage Highball Stage, lounge seating, a cigar bar, upgraded restrooms, access to the VIP viewing bridge and exclusive food and drink offerings.
Farmhouse Table Catering will serve a menu featuring burgers, bourbon barbecue brisket, whiskey chicken Caesar wraps, crispy fish tacos, beef tenderloin crostini, barbecue tofu sandwiches, summer salad and orchard fruit cobbler.
The VIP Loft bar will offer beer, cider, seltzers, hard teas, wine and nonalcoholic beverages, along with four signature cocktails presented by Empire Merchants North.
Saturday VIP tickets are sold out, with limited tickets available for Friday and Sunday.
Parking and Shuttle Information
- On-site parking will be available at the Perinton Community Center, 1350 Turk Hill Rd., for $20 per vehicle, per day, cash. Parking is first-come, first-served and available while space lasts.
- Free parking and shuttle service will be available from Fairport High School, 1 Dave Paddock Way (Ayrault Rd.), approximately 1 mile from the festival grounds and Perinton Square, 6720 Pittsford Palmyra Road, approximately 1.5 miles from the festival grounds.
- A designated ride-share drop-off and pickup area will be available near the Perinton Community Center off Turk Hill Rd.
- Complimentary motorcycle parking, presented by Harv’s Harley-Davidson, will be available at Perinton Community Center off Turk Hill Rd.
- Bicycle racks will also be available outside the festival grounds at the Ayrault Rd. and Turk Hill Rd. entrances.
- Accessible parking and shuttles: Parking near the festival entrance at Center Park West on Ayrault Road is reserved for guests arriving with wheelchairs, scooters or other mobility devices. Accessible parking for other vehicles displaying valid permits will be available at the Perinton Community Center, Fairport High School and Perinton Square. Wheelchair-accessible shuttle buses will serve each free shuttle lot.
- Parking attendants will be available to direct vehicles and assist guests upon arrival.
Guests with parking questions or accessibility needs may contact [email protected] or 585-201-8189.
Entry and Ticket Information
AXS is the exclusive ticketing partner of Hoochenanny Festival. Guests should download the AXS mobile app, sign in with the email address associated with their tickets and confirm the tickets are visible before arriving. Screenshots and printed tickets will not be accepted.
Festival hours are 4 to 10 p.m. Friday and 2 to 10 p.m. Saturday and Sunday. The box office will be open from 3 to 8:30 p.m. Friday and 1 to 8:30 p.m. Saturday and Sunday. Subject to availability, tickets may be purchased through AXS after the box office closes.
Entry policies, identification requirements and permitted and prohibited items are available at hoochenanny.com/entry-guide.
