MSC Cruises welcomed Tudor Pro Cycling on board MSC World Europa in Barcelona for the team’s official pre–Tour de France presentation, creating a striking setting ahead of one of the world’s most watched sporting events.
Held on board MSC Cruises’ European flagship while docked at the company’s state-of-the-art cruise terminal in Barcelona, the event brought together riders, team management, media and partners on the eve of the Grand Départ on 4 July. It also highlighted the growing partnership between MSC Cruises and Tudor Pro Cycling, with MSC Cruises serving as the team’s Official Main Partner.
Set against the backdrop of MSC World Europa and Barcelona’s waterfront, the presentation gave media direct access to riders and team leadership, as well as a distinctive visual opportunity ahead of the race start.
Pierfrancesco Vago, Executive Chairman of MSC Cruises, said:
“We are proud to welcome Tudor Pro Cycling on board MSC World Europa at such an important moment in their season. Our partnership is built on shared values of teamwork, precision and passion, and this event reflects our commitment to supporting the team while creating memorable experiences in exceptional settings. Everyone at MSC Cruises will be following the team and wishing them every success in the coming weeks.”
Raphael Meyer, CEO of Tudor Pro Cycling, said:
“Standing on the eve of our second Tour de France, you can feel the excitement throughout the entire team. To begin this adventure on board MSC World Europa with one of our closest partners is a fantastic way to mark the occasion. We are grateful for MSC Cruises’ confidence in our project and look forward to sharing a long journey together.
“Standing on the eve of our second Tour de France, you can feel the excitement throughout the entire team. To begin this adventure on board MSC World Europa with one of our closest partners is a fantastic way to mark the occasion. We are grateful for MSC Cruises’ confidence in our project and look forward to sharing a long journey together.
Fabian Cancellara, Founder of Tudor Pro Cycling, added:
Being here ahead of our second Tour de France reflects how far we’ve come in a short time. It’s a privilege to begin this adventure alongside MSC Cruises, a partner that believes in the same pursuit of excellence and isn’t afraid to think big.”
As Official Main Partner, MSC Cruises has prominent visibility across the Tudor Pro Cycling team kit, with branding featured on rider jerseys, support cars and team buses throughout the season.
MSC Cruises became Official Main Partner of Tudor Pro Cycling in 2025, strengthening its connection with a fast-rising team competing at the highest level of international road cycling.
Headquartered in Geneva, Switzerland, MSC Cruises shares a strong Swiss connection with Tudor Pro Cycling. The partnership reflects a common focus on performance, operational excellence and teamwork, whether delivering complex global cruise operations or supporting elite athletes on the road.
