Tourism Central Australia and Northern Territory travel specialists NT Now have today launched Fly Free to Alice, a new tourism campaign giving Australians the opportunity to fly to the Red Centre for free when booking newly launched Red Centre holiday packages from NT Now.
Eligible travellers will receive a credit equal to the lowest available inbound economy airfare into Alice Springs at the time of booking, up to $750 per person, when booking before 30 November 2026 (unless sold out prior), with travel valid from 1 August 2026 to 31 January 2027.
Funded by the Australian Government through Austrade as part of the Red Centre Marketing Boost Program, the initiative is designed to make visiting the Red Centre easier and more accessible, while encouraging travellers to spend more time exploring Central Australia’s landscapes, culture, attractions and events, ultimately driving greater visitor spending across the region.
Tourism Central Australia CEO Danial Rochford said the campaign was focused on turning travel intention into action.
“Fly Free to Alice removes one of the biggest barriers to travel and allows visitors to put more of their holiday budget into what they’re actually coming here for – more nights on the ground, local experiences and discovering more of Central Australia,” Mr Rochford said.
“People come for the icons, but many leave talking about the places, stories and experiences they didn’t expect. It’s why so many visitors return to discover even more of the region.”
Available exclusively through NT Now and Australian retail travel agents, the campaign features up to 20 itineraries across Alice Springs, Kings Canyon and Uluru-Kata Tjuta National Park, with packages starting from $1,049 per person twin share.
Featured packages include:
Ultimate Alice Springs
Four nights at Quest Alice Springs, a West MacDonnell Ranges tour, Alice Springs Desert Park, Reptile Centre, Royal Flying Doctor Service entry and an Alice Springs Brewing Co voucher. From $1,499 per person twin share, plus a free inbound flight to Alice Springs.
Desert Wonders of Central Australia
Four nights at Diplomate Hotel Alice Springs, an Earth Sanctuary stargazing dinner and an Uluru Sunset BBQ day tour. From $1,299 per person twin share, plus a free inbound flight to Alice Springs.
Best of Red Centre Explorer
A seven-day open-jaw itinerary flying into Alice Springs and departing from Uluru, including stays in Alice Springs, Kings Canyon and Uluru, seven days’ car hire, Kings Canyon Helicopter scenic flight, a Field of Light sunrise experience and more. From
$3,589 per person twin share, plus a free inbound flight to Alice Springs.
Other itineraries include self-drive adventures, event-led holidays aligned to the region’s major festivals and events, and premium itineraries designed for travellers seeking a longer and more immersive Red Centre experience.
NT Now Managing Director Ben Mead said the campaign represented a unique opportunity for Australians considering a Red Centre holiday.
“We have developed a diverse range of itineraries that showcase the very best of Central Australia, from short breaks and event weekends through to extended touring holidays” Mr Mead said.
“The free flight offer is something genuinely different in the market and provides travellers with an added incentive to finally book the trip they’ve been thinking about.”
The campaign coincides with some of the Red Centre’s most iconic events, including the Henley on Todd Regatta, Red Centre NATS, Desert Mob and the Alice Springs Masters Games, with dedicated packages available around key event dates.
Departures for the Fly Free to Alice campaign are available from Sydney, Melbourne, Brisbane, Adelaide and Perth, subject to airline schedules and availability.
Bookings close on 30 November 2026 (unless sold out prior), with travel valid from 1 August 2026 to 31 January 2027.
