Australia’s premier alpine destination, Thredbo Resort, has celebrated a successful launch of its new partnership with AG1, with the Daily Health Drink brand making its debut during Thredbo’s Opening Weekend festivities.
As thousands of guests descended on the resort to celebrate the start of the 2026 snow season, AG1 added a new layer to the Opening Weekend experience through a series of guest activations across the village and Friday Flat. Visitors were invited to sample AG1 throughout the weekend, with the brand’s presence warmly received by guests embracing the excitement and energy of the season’s first turns.
The partnership marks the first collaboration of its kind for Thredbo and reflects the resort’s ongoing commitment to health, wellbeing and performance. AG1’s integration throughout Opening Weekend complemented the active alpine lifestyle that draws visitors to the resort year after year, while introducing guests to a simple daily habit designed to support energy, recovery and overall wellness.
Guests staying at Thredbo’s Alpine Hotel throughout the season will also receive complimentary AG1 samples in-room, an exciting new addition designed to help guests feel energised, refreshed and ready to take on the mountain each day. As part of their alpine escape, visitors will have the opportunity to experience the daily health drink before heading out to maximise their time on the slopes.
Beyond Opening Weekend, AG1 will continue to be integrated across key guest touchpoints throughout the winter season, including additional on-mountain sampling activations throughout July.
In a nod to its partnership with Thredbo and the snow lifestyle, AG1 brings its seasonal tagline, “Make Everyday a Powder Day”, to life across the mountain environment, capturing the energy, ritual and recovery that define days spent in the snow.
AG1 is a Daily Health Drink designed to support whole body health, combining 75+ ingredients, minerals, multivitamins, superfoods, probiotics and nutrient-rich ingredients into one convenient daily habit. Formulated to help support energy, gut health, immune function and recovery, it is used by high performers and wellness-focused communities around the world as a simple way to help fill everyday nutrient gaps.
The collaboration reflects Thredbo’s long-standing position as a destination synonymous with active lifestyles, wellbeing and elite performance. Home to some of Australia’s most successful Winter Olympians, Australia’s Best Ski Resort, Australia’s Premier Mountain Bike Park, state-of-the-art training facilities, and Australia’s highest Olympic-sized swimming pool, Thredbo continues to evolve its health and wellness offering.
“Partnering with AG1 feels like a natural fit for Thredbo,” said Tim Windshuttle, Thredbo Partnerships Manager. “Opening Weekend provided the perfect opportunity to introduce AG1 to our guests, and it was fantastic to see such a positive response across the resort. Our guests are deeply connected to the outdoors and prioritise experiences that support adventure, recovery and overall wellbeing, so we’re excited to see the partnership continue throughout the season.”
“Thredbo has built a community around adventure, performance and embracing an active lifestyle, values that strongly resonate with the AG1 community. We’re excited to partner with such an iconic Australian destination and introduce AG1 to guests this winter season,” Steph Fowler, AG1.
The partnership reinforces both brands’ shared commitment to helping people feel and perform at their best, whether that’s carving turns on the mountain, training for peak performance or simply embracing an active lifestyle.
