MSC Cruises has announced the appointment of Megan Toni as Head of Sales Australia & New Zealand, strengthening its commercial leadership team as it continues to grow its presence across the region.
Megan brings more than 20 years of cruise industry experience, including 16 years with P&O Cruises Australia and six years with Princess Cruises, where she built a strong reputation for driving revenue growth and commercial performance.
Her career trajectory, from reservations consultant through to senior revenue leadership, has taken her across pricing, inventory, commercial planning and customer-facing functions, giving her a rare end-to-end understanding of the cruise business.
In her new role, Megan will lead MSC Cruises’ sales strategy across Australia and New Zealand, with a focus on strengthening trade partnerships, expanding distribution channels and supporting the company’s continued regional growth.
Katrina McAlpine, Managing Director Australia & New Zealand, MSC Group Cruise Division, said the appointment reflects a deliberate approach to building commercial leadership in the region.
“We have a strong and dedicated sales team who have worked hard to build the relationships and reputation MSC Cruises enjoys across Australia and New Zealand today. Megan’s appointment complements that foundation and will bring a depth of commercial and revenue expertise that will help us take our trade strategy to the next level.
“The modern sales environment requires leaders who can connect commercial strategy with customer and trade partner needs. Megan’s background gives her a holistic understanding of the cruise business and the customer journey, enabling her to have highly strategic conversations with our trade partners while identifying new opportunities to grow MSC Cruises revenue and market share.”
