Hilton (NYSE: HLT) today announced the rebranding of the iconic Hotel Gajoen in Meguro, Tokyo, which will open under the LXR Hotels & Resorts brand by 2027. The signing marks the Tokyo debut of the brand, which has nearly 40 trading and pipeline properties globally. Owned by leading global investment firm, Brookfield, and managed by Hilton, the storied property will enter a new chapter that brings together nearly 100 years of history, extraordinary Japanese artistry, and LXR’s deeply personalized approach to luxury hospitality.
The hotel is set to resume operations for its rooms and restaurants in mid-2026, ahead of its official debut, following a phased program of enhancements to its facilities and guest rooms.
Hotel Gajoen will become the second LXR Hotels & Resorts hotel in Japan following ROKU KYOTO, LXR Hotels & Resorts, and the signing reflects Hilton’s growing luxury presence in Japan, with additional properties slated for Hiroshima and Niseko, Hokkaido.
Long revered as a symbol of Tokyo culture and hospitality, Hotel Gajoen is celebrated for interiors shaped by extraordinary art, craftsmanship and design, carrying forward nearly 100 years of history and tradition. The property is also home to Hyakudan Kaidan, or the Hundred-Step Staircase, the only remaining wooden structure within the hotel and a designated Tangible Cultural Property by the Tokyo Metropolitan Government. With its singular sense of place and deeply rooted identity, Hotel Gajoen is a natural fit for the brand, where each property is defined by its own cultural resonance, intriguing design and highly personalized approach to luxury.
Set in Meguro, one of Tokyo’s most atmospheric neighborhoods, the hotel is moments from Meguro Station and within easy reach of the city’s most vibrant cultural and commercial districts. In spring, guests will be immersed in one of Tokyo’s most evocative seasonal spectacles, with approximately 800 cherry trees lining the nearby Meguro River. The property will feature 60 guestrooms, including spacious suites of more than 100 square meters, along with five dining destinations, a spa, fitness center and approximately 5,700 square meters of meeting and event space.
“As demand for luxury brands continues to grow in Japan, the introduction of LXR Hotels & Resorts to Tokyo offers a new and distinctive option to both domestic and international travelers. Drawing on more than 60 years of experience operating hotels in Japan, we are committed to preserving the rich heritage of this iconic property while catering to the evolving expectations of curious, experience‑seeking travelers that define the LXR Hotels & Resorts brand,” said Hirohisa Fujimoto, vice president, Development, Japan & Micronesia, Hilton.
LXR Hotels & Resorts is a global collection of one-of-a-kind properties that celebrate the timeless pursuit of personal adventure. Found in the world’s most alluring destinations, every LXR hotel and resort is a true reflection of its destination, shaped by storied experiences, unique surroundings, and colorful local culture. Recent openings include Sandblu Santorini, LXR Hotels & Resorts’ first Greek hotel and Cameo Beverly Hills, LXR Hotels & Resorts.
“Hospitality has been a standout performer in Japan in recent years, supported by strengthening demand and constrained supply. We are pleased to partner with Hilton as the new manager of this iconic property. Brookfield is investing significantly in the hotel’s redevelopment to create a destination that will cater to the local community as well as a compelling experience for international visitors to Tokyo,” said Ikushin Tsuchida, head of Brookfield’s Real Estate business in Japan.
“Bringing a property with nearly 100 years of heritage to Tokyo as part of LXR Hotels & Resorts marks an important milestone for us. We look forward to welcoming guests with immersive, locally inspired experiences and highly personalized service that anticipates individual preferences and creates memorable stays,” said Joseph Khairallah, area vice president, head of Japan, Korea & Micronesia, Hilton.
LXR Hotels & Resorts properties participate in Hilton Honors, the award-winning guest loyalty program for Hilton’s 27 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including flexible points and money payment options, exclusive member discounts and complimentary standard Wi-Fi. Members also enjoy popular digital tools available exclusively through the Hilton Honors mobile app, including digital check-in, room selection and Digital Key.
