Dis-loyalty has launched its Big Dis-loyal Sale, offering members up to 35% off flexible stays across more than 100 hotels globally.
Available to book from 13 May, the enhanced offer applies to stays of two nights or more and includes standard flexible cancellation and no deposit required, alongside a range of added benefits across participating properties. Guests booking hotels across Europe and the Americas will receive a complimentary welcome drink per person per stay, while participating Middle East and Asia-Pacific properties will also include late check-out. Participating all-inclusive resorts globally will offer late check-out.
The sale will roll out across multiple booking windows:
- Book by 31 May: selected The Hoxton properties in Europe
- Book by 17 June: hotels across Europe and the Americas
- Book by 31 July: all-inclusive resorts globally, plus hotels in the Middle East and Asia-Pacific
For Australians heading into winter, the sale also creates a timely opportunity to book local escapes across recently opened Ennismore properties including Hyde Melbourne Place, Hyde Perth, Mondrian Gold Coast and 25hours Hotel Sydney The Olympia alongside holidays across Asia and European summer itineraries.
Whether it’s trading grey skies for the Gold Coast’s beach lifestyle and sunshine, escaping to Singapore or Thailand for a warm weather getaway or locking in a Mediterranean summer escape, the campaign taps into growing demand for flexible, experience-driven travel.
All stays are available across the global summer travel period and Australia’s winter escape season, whether planning a last-minute city break, a long-haul escape or a multi-stop trip.
Participating hotels span Dis-loyalty’s global collective, including coastal and resort destinations such as Marseille, Nice, Lisbon, Barcelona, Miami, Cancun and the Gold Coast, alongside key urban locations including London, Paris, Dubai, Singapore, Melbourne, Perth and Sydney.
With flexible cancellation, no upfront deposit required and added stay benefits across participating regions, the campaign is designed to give travellers greater confidence and flexibility when booking upcoming trips.
“The reality is people aren’t short of options – they’re short of confidence when it comes to booking,” said Martina Luger, Chief Brand Officer at Ennismore. “Prices fluctuate, plans change and there’s always a sense you might be choosing wrong. The Big Dis-loyal Sale is about removing that friction – giving people the flexibility and value to just book, without overthinking it.”
The campaign responds to growing consumer demand for greater flexibility and value when booking travel, positioning Dis-loyalty as an alternative to traditional hotel loyalty programmes.
