The NYNJ World Cup 26 & Telemundo Fan Village at Rockefeller Center has announced key additions ahead of this summer’s tournament, including three locations to shop for official FIFA World Cup 2026™ merchandise and the designation of Top of the Rock Observation Deck as “NYNJ World Cup 2026 Viewpoint.”
Together, these experiences will transform Rockefeller Center into a multi-level World Cup destination, where fans can gather, shop, and celebrate the tournament from street level to skyline.
FIFA World Cup Stores at Rockefeller Center
Fans will have three locations across Rockefeller Center’s campus to purchase official FIFA World Cup 2026™ merchandise:
– The Official FIFA World Cup Store on 51st Street, opening mid-May
– The Top of the Rock Shop, opening June 11 within the observation deck experience
– A dedicated FIFA World Cup pop-up store on Rockefeller Plaza, opening July 5
From team jerseys, tees, headwear, scarves and collectible memorabilia, each location offers fans the opportunity to take home a lasting piece of the World Cup.
Top of the Rock Named Official Viewpoint and Ticket Holder Benefit
As the NYNJ World Cup 2026 Viewpoint, Top of the Rock brings the Fan Village experience to new heights, completing the journey from pitch to plaza to skyline.
As the NYNJ World Cup 2026 Viewpoint, Top of the Rock brings the Fan Village experience to new heights, completing the journey from pitch to plaza to skyline.
While Rockefeller Center’s plazas host the energy of the tournament below, Top of the Rock offers a singular vantage point above it all, with sweeping 360-degree views that connect fans to the city, the moment, and the global stage of the World Cup.
Starting mid-May, Top of the Rock ticket holders will receive a 10% discount on FIFA merchandise across all three retail locations at Rockefeller Center, creating a seamless connection between the excitement on the ground and the celebration in the sky.
A Global Celebration in an Iconic Setting
The NYNJ World Cup 26 & Telemundo Fan Village at Rockefeller Center will serve as the NYNJ Host Committee’s flagship Manhattan fan experience for the FIFA World Cup™ from Monday, July 6 to Sunday, July 19. With cultural programming, live music, interactive soccer experiences, and FIFA World Cup retail locations, Rockefeller Center will be a central gathering place for fans from around the world during FIFA World Cup 2026™.
Additional fan experiences will include:
- Live Match Viewing: Telemundo, the exclusive Spanish-language home of the FIFA World Cup 2026™ in the United States, will bring its coverage to Rockefeller Center with live match viewing, featuring its on-air talent and signature coverage, creating an authentic match-day atmosphere for fans.
- The Pitch: At the heart of the Fan Village, the iconic Rink will be transformed into a vibrant soccer pitch serving as the centerpiece for live match viewing.
- Champions’ Garden: The Channel Gardens will become a living tribute to the eight (8) nations that have lifted the FIFA World Cup trophy and the legends who defined those historic moments.
- Fan Zones: Located across the Plaza is a sprawling, interactive festival where sport, culture, community, and brand engagement converge.
Additional details, including operating hours, exciting brand partnerships and programming announcements, will be shared in the coming weeks.
