Looking for answers?
Both complex and simple issues are generally best resolved and explained by rapier-sharp, focused thinking.
Remember, business is simple, but never easy.
When explanations are sought and understanding is valued, the rules of simplicity should be applied. Basic probability theory will generally work in one’s favour.
Medical practitioners undertaking diagnoses are encouraged to contemplate, “when hearing hoof beats, think horses, not zebras”.
Occam’s Razor, which was created by 14th-century friar William of Ockham, is a logical guideline rather than a law.
It is less well suited to the complex world of biology, in which DNA, the double helix, and Charles Darwin’s concept of natural selection are more difficult to comprehend and apply.
Be encouraged, luminaries Albert Einstein and Isaac Newton developed and promoted similar rules.
Do recall,
Rules are for guidance,
not obedience.
In the prevailing vexed global economy, simple logic has virtues.
Barry Urquhart
Creative Thinker
Marketing Focus
M: 041 983 5555
E: [email protected]
W: www.marketingfocus.net.au
COMMENTARY: WHERE TO FROM HERE?
The starting point is important. It typically defines the journey, pathway, and destination and provides an overview and insights on what is needed to achieve momentum.
DISECT. DELIBERATE. DECIDE. LIKE. SHARE.
by Barry Urquhart – (c) 2026.
Read Time: 1 minute.
About the Author.
Barry Urquhart is a highly regarded market research and strategic planning consultant, recognised throughout Australasia for his insight, clarity, and thought leadership. A seasoned keynote speaker at premier conferences, Barry is also the acclaimed author of Serves You Right! And Service Please!, two of the region’s top-selling titles on customer service excellence.
Respected as a trusted voice in business strategy, Barry continues to lead influential workshops and development programs that help organisations drive sustainable growth, elevate service culture, and achieve competitive distinction.
For Media Enquiries or Speaking Engagements:
Email: [email protected]
Mobile: +61 041 983 5555
