Few children’s songs have captured the attention of families quite like Pinkfong Baby Shark. Instantly recognisable from its first note, the global phenomenon has become part of daily life in households around the world. Now, for the first time in Singapore, the beloved underwater world comes to Fairmont Singapore through an immersive family stay experience that brings the characters off-screen and into real life.
In collaboration with Singapore Tourism Board (STB), Fairmont Singapore transforms the traditional family stay into a story-led escape, where children are invited to step into the world of Baby Shark through themed experiences, interactive moments and thoughtful touches designed to delight at every turn.
At the heart of the journey are three beloved characters: Baby Shark, the global sensation from The Pinkfong Company; Merli, Singapore Tourism Board’s iconic mascot inspired by the Merlion; and Pakcik, Fairmont Singapore’s beloved lion mascot and symbol of warm, local hospitality.
William J. Haandrikman, Managing Director at Fairmont Singapore and Swissôtel The Stamford, shares, “At Fairmont Singapore, we are always looking at how we can create experiences that resonate with today’s families in a meaningful way. This collaboration brings together the global appeal of Baby Shark with elements that are uniquely Singapore, through Merli and Pakcik, creating a story that is both locally rooted and internationally relevant. It is a reflection of how we continue to evolve the guest experience, turning a stay into something more immersive, engaging and memorable for families.”
“Baby Shark has always been about bringing families together through joyful, shared moments,” said Gemma Joo, Chief Business Officer at The Pinkfong Company. “Through this collaboration with Fairmont Singapore and the Singapore Tourism Board, we’re excited to bring the world of Baby Shark beyond the screen and into a real-world experience where families can explore, play and create new memories together.”
This collaboration with STB showcases Singapore as a must-visit family destination in Asia, where world-class hospitality meets beloved global entertainment. The integration of Merli alongside Baby Shark and Pakcik demonstrates how Singapore creates unique, locally-flavoured memorable experiences that appeal to families from around the region and keeps them coming back to discover more.
What to Expect from the Baby Shark Family Stay at Fairmont Singapore with Pakcik and Merli
From the moment guests arrive, the hotel is brought to life with bright, joyful visuals that create a seamless sense of discovery from lobby to room.
Each family is welcomed with exclusive keepsakes, including a Little Explorer Tote bag, Friendship key ring and a collectible Plush Buddy featuring Baby Shark, Pakcik or Merli, limited to one set per booking. Pakcik appears as a friendly host throughout, while Merli adds a distinctly local touch.
Inside the room, the experience continues with themed amenities and in-room dining menu featuring Baby Shark, Pakcik and Merli, and a dedicated TV channel streaming familiar songs and stories.
Baby Shark, Merli and Pakcik’s Poolside Dining at Fairmont Singapore’s The Eight
At the heart of the experience is The Eight, Fairmont Singapore’s lively poolside restaurant, which emerges as a destination in its own right. Set against the backdrop of the hotel’s expansive pool, the space is transformed into a vibrant, family-friendly playground where the world of Baby Shark comes vividly to life.
A specially curated menu is designed to delight younger guests while still appealing to the whole family, with playful takes on crowd favourites including Chomp & Chips with tempura dory, crispy fries, kaffir lime tartar and mixed slaw, Ooey Gooey Mac & Cheese layered with cheddar, mozzarella, parmesan and Garlic Bread, and Lion City Crunch featuring chicken and beef satay with peanut sauce. Poolside Fin-tastic Pizza and Watermelon Fin Skewers add to the easy, relaxed atmosphere.
Desserts bring a sense of fun and indulgence, from a Chendol Chiffon Cake layered with sea salt gula melaka, coconut gelato and pandan jelly, to Coco Crunch, a playful combination of chocolate mousse brownie and raspberry cocoa crunch. A tropical Mango Splash rounds things off with Alphonso mango confit, yoghurt milk gelato and a crisp waffle cup.
The pool itself becomes part of the experience, with Baby Shark-themed pool toys available on loan, turning swim time into a joyful moment for families.
Open to both hotel guests and visitors, The Eight offers families the opportunity to experience the collaboration without an overnight stay.
Activities for Kids at the Baby Shark Experience at Fairmont Singapore
Open to all, these interactive experiences invite both hotel guests and visitors to step into the world of Baby Shark through playful, hands-on moments across the hotel.
The Little Fins Cupcake Decorating Workshop invites children to a hands-on workshop where they are guided by chefs to decorate their own Baby Shark-themed cupcake. Introducing simple piping techniques before allowing for free creativity, the session combines learning with fun, using icing sheets, cookies and fresh fruit. Each child leaves with their own completed creation and a “Certified Baby Shark Cake Decorator” moment, making it a memorable highlight of the experience.
Appearances by Baby Shark and Merli across the property bring an added sense of surprise and delight, with scheduled meet and greet sessions offering families the chance to interact, take photos and share in the fun. Held at The Eight and the Fairmont Singapore Lobby on selected dates from 18 May to 29 June, each 30 minute session is open to all guests on a first come, first served basis. Guests are encouraged to follow Fairmont Singapore on social media and visit the dedicated microsite to stay updated on the latest timings and appearances.
Extending beyond the hotel, the collaboration will also be brought to life through a specially produced branded content series featuring Baby Shark, Pakcik and Merli. The trio will take viewers on a journey through Fairmont Singapore and across key attractions in Singapore, showcasing the destination through playful storytelling. Complementing this, a dedicated music release will accompany the collaboration, introducing an original soundtrack inspired by the Baby Shark experience at Fairmont Singapore. Both will be available for guests to view on the dedicated in-room TV channel.
A New Kind of Family Stay in Singapore
With this collaboration, Fairmont Singapore introduces a new kind of family stay, one that blends the energy of a global cultural phenomenon with a strong sense of place.
