The Tourism Authority of Thailand (TAT), in collaboration with CP All Public Company Limited, has launched the “Suk Thanthee Thi Tiew Thai with 7-Eleven” campaign to stimulate travel across Thailand during the upcoming Songkran period and beyond. Running from now until December 2026, the initiative leverages 7-Eleven’s nationwide network to connect travel inspiration with everyday consumer experiences, reinforcing travel momentum and supporting safe, seamless, and meaningful journeys across the country.
Ms. Thapanee Kiatphaibool, TAT Governor, said, “This initiative reflects TAT’s strategic direction to bring Thai tourism closer to people’s daily lives through strong cross-sector collaboration. By amplifying local stories and diverse destinations across accessible platforms, we aim to elevate Thailand’s appeal, foster greater engagement among both Thai and international visitors, and advance the Trusted Thailand platform by reinforcing confidence in the quality, safety, and authenticity of travel experiences nationwide.”
Building on this collaboration, Mr. Yuthasak Poomsurakul, Chief Executive Officer of CP All, said, “7-Eleven is ready to support travellers nationwide, particularly during Songkran, with accessible services and consistent standards across the network. We continue to enhance convenience and reliability for travellers while showcasing Thai products and local offerings that contribute to community income and visitor experiences.”
The campaign leverages 7-Eleven’s nationwide network across more than 15,000 locations to position travel as part of daily life. It features 15 destination-themed labels on 7Select natural mineral and drinking water bottles representing all five regions, including locations such as Ko Rang in Trat, Talay Waek in Krabi, Phu Tok in Loei, Khao Chang Phueak in Kanchanaburi, and Doi Samoe Dao in Nan.
Downloadable e-wallpapers and destination information are available via the 7-Eleven application, with opportunities to win prizes including domestic airline tickets and TAT-branded souvenirs. Selected stores are transformed into 7-Eleven Art Gallery spaces reflecting local identity, including collaborations in Chiang Rai at the Clock Tower and Huai Pla Kang Community branches. Anusarn O.S.T. tourism magazine is also distributed through 7-Eleven channels, with additional engagement supported through joint benefits between All Member and O.S.T. Club loyalty programmes.
As Thailand’s largest convenience store network, 7-Eleven operates nationwide, providing access to ready-to-eat meals, essential items, and standardised services across urban and regional locations. Its extensive footprint supports travel logistics, particularly during peak periods such as Songkran, while maintaining consistent service availability. The network also distributes OTOP products, contributing to local income generation and enabling access to locally produced goods nationwide.
