The need for understanding. A coherent, intelligible, lucid and transparent message, statement or declaration. It is not much to ask, but seldom delivered.
At times of conflict, competition, or dissension, an initial step to resolution is clarity. It’s much the same with planning. Purpose, goals, objectives, and targets are more defined, attainable, and achieved.
The current IRAN: USA, ISRAEL war is a case in point. What is its purpose? What constitutes success and victory? Moreover, what is defeat, when does one yield and who surrenders? Without clarity, it could be another endless war.
Determining, offering or accepting degrees of clarity are unacceptable compromises.
Purity is a virtue and an absolute. Clarity has much to add to intent. Fixation on and determination to achieve a defined purpose are more probable with clarity.
The consequential output is that which is produced, supplied and delivered.
Encouragingly, showing respect and deploying clarity, intent, and output minimises or eliminates gaps – a typical cost borne by many.
Each and all take time, effort, discipline and structure. Articulating, projecting, reinforcing and repeating such is fundamental to effective communication, production and productivity.
I do hope that I have made myself clear.
Barry Urquhart
Business Strategist
Marketing Focus
M: 041 983 5555
E: [email protected]
W: www.marketingfocus.net.au
COMMENTARY: LIFE – SPIRIT OR SPIRITUAL?
“Life is what happens when your busy making other plans” is a quote attributed to Beatle John Lennon and was featured in his 1980 song “Beautiful Boy”.
It reflected the spirit of the time. A meaningful contribution to life.
REFLECT. REFINE. REINFORCE. RECITE. LIKE. SHARE
by Barry Urquhart – (c) 2026.
Read Time: 2 minutes.
