Australians love affair with caravanning and camping takes centre stage this Valentine’s Week when the Victorian Caravan & Camping Supershow transforms Melbourne Showgrounds into a five-day celebration of love for the great outdoors.
First pioneered in 1954, the Supershow run by Caravan Industry Victoria has evolved into the biggest caravan and camping event in the Southern Hemisphere and is fast becoming a global player. Modelled on leading European events such as the world-renowned Düsseldorf show in Germany, the Victorian Supershow is evolving into an international-scale event that attracts attention well beyond Australia’s borders.
Ticket sales in the thousands are being clocked up across the country – from Darwin to Tasmania and even across the Tasman from New Zealand, proving that when it comes to caravanning and camping, all roads truly lead to Melbourne for this mega event.
Swallowing 124,000 square meters of space, the Supershow is now the second largest event held at the Melbourne Showgrounds. There are 215 exhibitors coming, bringing nearly 2,000 RVs, with rolling stock collectively valued at more than $200 million, an extraordinary showcase of innovation, craftsmanship and lifestyle opportunity.
From the most affordable $25,000 caravan pod perfect for first-time buyers, right through to $400,000+ luxury penthouse-on-wheels motorhomes, the Supershow delivers something for every stage of the travel journey.
With many brands unveiling their new 2026 models, this year’s Supershow highlights just how far technology has evolved. With cost‑of‑living pressures front of mind for families, the affordability of caravanning has never been more important or more achievable. Manufacturers have responded by sharpening their value proposition, with a growing range of quality vans now sitting in the $70,000–$100,000 bracket. And when you consider that a single interstate family holiday can cost $5,000–$10,000, investing in a caravan opens the door to hundreds of holidays and countless opportunities to explore every corner of our incredible country.
Beyond the vehicles, the Supershow also connects travellers with the destinations that bring every journey to life. Through the destination pavilion, visitors can discover holiday parks, regional experiences and must-see destinations from across the state and beyond. Tourism bodies and operators will be on hand to inspire road trips, hidden gems and extended stays, turning travel intention into real itineraries.
“This is more than an event. It’s a celebration of Australia’s passion for travel,” said Daniel Sahlberg, CEO of Caravan Industry Victoria. “The Supershow has grown into a world-class showcase that rivals major international exhibitions. It not only highlights the innovation of our manufacturers, but also the incredible destinations that make caravanning and camping such a powerful part of the Australian lifestyle.”
Recognising the scale of the experience, organisers have introduced a new two-day ticket option, giving visitors the time they need to properly explore the Supershow.
Opening the event on Wednesday is a dedicated parallel Trade Day — an industry event that reinforces the Supershow’s role as both a consumer destination and a critical business platform. Trade Day provides early access to new products, exclusive trade offers and invaluable networking opportunities for dealers, manufacturers and suppliers.
As Australians continue their long-running love story with caravanning and camping, the Victorian Caravan & Camping Supershow stands as the ultimate meeting place of dreams and destinations — where ideas become plans, and plans become journeys.
