The U.S. hotel industry reported positive year-over-year comparisons, according to CoStar’s latest data through 7 February. CoStar is a global leading provider of online real estate marketplaces, information and analytics in the property markets.
1-7 February 2026 (percentage change from comparable week in 2025):
- Occupancy: 56.4% (+1.1%)
- Average daily rate (ADR): US$158.69 (+1.7%)
- Revenue per available room (RevPAR): US$89.55 (+2.8%)
Among the Top 25 Markets, San Francisco reported the largest increases across each of the three key performance metrics: occupancy (+33.5% to 78.7%), ADR (+108.3% to US$409.25) and RevPAR (+178.1% to US$322.07). The market’s performance was due to the impact of Super Bowl LX.
Last year’s Super Bowl host, New Orleans, registered the most pronounced performance decreases due to a comparison against the 2025 game weekend: occupancy (-22.4% to 57.5%), ADR (-65.4% to US$170.46), and RevPAR (-73.1% to US$98.08).
