Celestyal has reported strong early success from its current Wave campaign, the ‘Unmissable Sale’, driving revenue growth and increased demand across key global markets.
The offer includes savings of up to 50%, up to €500 speciality food and beverage credit and up to £180 shore excursion credit per cabin on select sailings.
The campaign has delivered an increase in global revenues, trading +51% compared with the same time last year and +23% against the cruise line’s initial ambitions.
The Australian market has delivered revenue growth of +52% year-on-year, reflecting growing awareness of Celestyal’s European summer program and strong early booking behaviour.
As a result of current demand, Celestyal has extended the offer until February 19 and added new sailings to the sale, including seven additional departures of its ‘Heavenly Greece, Italy & Croatia’ itinerary, alongside four extra sailings of the ‘Idyllic Greece’, with both seven-night itineraries priced from $1299 per person twin share.
The number of sailings now included in the Unmissable Sale is almost 200.
Lee Haslett, chief commercial officer at Celestyal, said: “Wave is always a critical trading period for us, and this year’s performance clearly shows the appetite for sailings that offer genuine destination immersion and strong value. The response from both our travellers and travel trade partners has been exceptional, and extending the Unmissable Sale allows us to maintain momentum while supporting our agents through the remainder of Wave.”
