From today to 25 December, New Caledonia Tourism, with the support of Aircalin, is bringing back a large interactive Advent calendar designed to captivate and engage international travellers. With Caledonian Xmas, Australian and New Zealand audiences will be able to discover New Caledonia’s many attractions each day through fun mini-games, inspiring videos, and daily prize draws themed around the archipelago, all leading up to a major grand prize: a trip to the beautiful destination of New Caledonia.
AN IMMERSIVE AND INFORMATIVE EXPERIENCE
By visiting xmas.newcaledonia.travel from 1 December, audiences can follow the iconic cagou bird from island to island, unlocking a new New Caledonia surprise each day.
Celebrity testimonies, paddle-boarding challenges, music clips, local recipes, documentaries, craft tutorials, quizzes and personality tests are just some of the many engaging content pieces created to surprise, inform and immerse participants in the destination.
A RANGE OF EXCLUSIVE PRIZES TO BE WON
Throughout the campaign, several instant-win moments will allow participants to “catch” prizes inspired by the New Caledonia travel experience: gourmet hampers, outdoor gear, lagoon excursions, cameras and travel accessories. All participants will also be automatically entered into the major Christmas grand draw for a chance to win return flights to Noumea from Australia or New Zealand, courtesy of the national airline Aircalin. While the game is accessible worldwide, only these two regions are eligible for prizes.
AN INTERNATIONAL PROMOTIONAL CAMPAIGN
To support the initiative, New Caledonia Tourism will roll out an extensive communication campaign across social media, its websites and through newsletter subscribers. Several influencers and media personalities who have previously collaborated with the destination will also take part.
This year-end initiative aims to both reconnect with fans of the destination after a challenging period and attract new traveller profiles. It closes the recovery year in a fun and engaging way, complementing the “New Caledonia, A New Chapter Awaits!” campaign.
By driving strong daily traffic to Caledonian Xmas, the goal is to firmly re-establish New Caledonia in the minds of future travellers and convince them of its rich natural and cultural appeal.
