When accountants meet athletes, sparks don’t usually fly, unless the accountants bring tech. This week, Expensify, the cloud-based expense and travel platform that’s been quietly tidying up company ledgers around the world, stepped into the sporting spotlight with a bold move: it’s now the official travel and expense management partner of the Brooklyn Nets.
For Expensify, this isn’t just another contract to file under “miscellaneous partnerships.” It’s the company’s first-ever alliance with a professional sports team, and a strategic one at that. The multi-year agreement cements Expensify’s role within Brooklyn Sports & Entertainment (BSE), the organisation behind the Nets, the New York Liberty and the iconic Barclays Centre in New York.
If you think basketball is all slam dunks and sneaker deals, think again. Behind every away game lies a labyrinth of bookings, receipts, reimbursements and audits — all the unglamorous details that can drive financial departments to distraction. Expensify promises to make that drudgery disappear faster than a fast break.
“We’re thrilled to expand our partnership with Expensify and spotlight their cutting-edge expense management solutions, including Expensify Travel,” said Catherine Carlson, Executive Vice President of Global Partnerships at BSE. “As our organisations continue to grow together, we’re excited to introduce Nets fans and business audiences to tools that streamline operations and boost everyday efficiency. Featuring Expensify across our multiple businesses reflects our shared commitment to smart, performance-driven solutions.”
The collaboration extends well beyond spreadsheets. Expensify will be featured throughout Barclays Centre and across Nets digital channels during the 2025–26 NBA season, complete with in-arena signage, co-branded content, and behind-the-scenes storytelling on how the Nets manage travel like pros on and off the court.
From the luxury of first-class flights to the perils of lost receipts, the Nets’ finance team will now be operating within a single ecosystem. Automation, integration, and efficiency – the buzzwords of the business world – are making their courtside debut.
“BSE and the Brooklyn Nets have been incredible collaborators with us for years, and their adoption of Expensify Travel is a testament to how forward-thinking organisations are unifying their back office in one place,” said Nick Tooker, Head of Investor Relations and Strategic Partnerships at Expensify. “We’re thrilled to finally make it official.”
For Expensify, founded in San Francisco and now publicly listed on the NASDAQ, this partnership showcases its global ambitions. It also shows that, even in the world of high-performance sport, financial efficiency can be just as important as player stats or ticket sales.
The arrangement places Expensify branding alongside one of America’s most visible franchises, a coup in marketing circles and a nod to how financial technology is quietly infiltrating mainstream culture. As the saying goes, good teams make plays, but great teams make innovative partnerships.
Learn more about Expensify’s travel and expense platform at use.expensify.com.
In short: The Brooklyn Nets handle the slam dunks, and now, Expensify will handle the receipts.
By Susan NG – (c) 2025
Read Time: 3 minutes
About the Writer
With the polish of an international hotel professional and the heart of a born storyteller, Susan Ng has spent years behind reception desks, in banquet halls, and among linen carts, learning what genuine hospitality feels like, not just looks like. From the first greeting to the last goodnight, she understands that excellence lives in the small, unshowy gestures that linger long after checkout.
Away from the bustle, Susan’s curiosity found another front desk: the blank page. Her candid, thoughtful, sometimes wry blog pieces drew a quiet but loyal readership who sensed the truth behind her words. Today she’s turning that same eye for grace and imperfection toward the written world, offering stories rich in empathy, insight and lived detail. Every time, expect warm, genuine and polished writing like the perfect check-in.
