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New World Phu Quoc Resort is pleased to announce the appointment of Riccardo Barella as Executive Assistant Manager, Sales & Marketing. In his new role, Riccardo will continue to drive the resort’s strategic growth and reinforce its position as a leading luxury destination in Vietnam.

Riccardo Barella is an accomplished hospitality professional with over 20 years of experience in sales and marketing leadership. Since May 2021, he has served as Director of Sales & Marketing at New World Phu Quoc Resort, where his exceptional leadership and dedication have significantly contributed to the resort’s growth in the competitive Phu Quoc market. His expertise in driving strategic marketing initiatives, establishing key business relationships, and surpassing sales targets has been instrumental in positioning the resort as a standout in the region. This well-deserved promotion reflects Riccardo’s ability to continually elevate performance, adapt to evolving market dynamics, and deliver outstanding results that drive the resort’s success.

Before joining New World Phu Quoc Resort, Riccardo held the role of Director of Sales & Marketing at Renaissance Riverside Hotel Saigon from 2019 to 2021. Additionally, he served as Assistant Director of Sales & Marketing at JW Marriott Phu Quoc from 2017 to 2019, where he focused on revenue growth and business development.

Riccardo’s hospitality career spans over 13 years with Starwood Hotels & Resorts, where he progressed from Global Sales Coordinator to Cluster Director of Sales for Leisure across Thailand, Vietnam, and Cambodia. His broad expertise encompasses global account management, group business negotiation, and operational excellence, making him a seasoned leader in the hospitality industry.

In his expanded role as Executive Assistant Manager, Sales & Marketing, Riccardo will oversee the resort’s sales and marketing initiatives and continue to enhance its brand presence globally. His leadership will play a crucial role in driving business performance, enhancing guest engagement and operations.

“We are thrilled to see Riccardo take on this expanded role,” said Jai Kishan, General Manager of New World Phu Quoc Resort. “Throughout his tenure with us, Riccardo has consistently surpassed sales targets, showcasing his ability to drive results and adapt strategies in a constantly changing market. His leadership is characterized by resilience, innovation, and a keen eye for seizing new opportunities. Riccardo’s commitment to excellence and his ability to guide his team through both challenging and exciting periods has been instrumental in our growth. We look forward to his continued contributions and the lasting positive impact he will bring to the resort’s ongoing success.”

Riccardo’s appointment underscores New World Phu Quoc Resort’s dedication to cultivating strong leadership and fostering continued growth as a premier destination in Phu Quoc.