Helloworld Travel, Bench Africa, South African Airways and South Africa Tourism have collaborated for an extensive campaign featuring a wide range of exciting and exclusive travel deals and experiences across South Africa.
Running until 15 November 2025 the campaign will feature across print, radio, outdoor, digital and social channels.
The theme of the campaign is South Africa Awaits – Come Find Your Joy, a celebration of the boundless energy, rich culture and extraordinary experiences on offer in South Africa. This dynamic campaign invites travellers to rediscover their sense of wonder, embracing the joy that travel to South Africa can unlock.
“We’re thrilled to be showcasing this vibrant destination and support our valued partners, along with the incredible content and product offering it brings.” said Melissa Warren, Group GM Marketing at Helloworld Travel. “South Africa is a land of extraordinary diversity, offering unforgettable experiences for every kind of traveller. We’re excited to encourage our agents to invite their clients to ‘Find Their Joy in South Africa’ and create lasting holiday memories.”
Andy Kirkman, Head of Trade Relations at Bench Africa also commented. “South Africa continues to represent one of our strongest areas of enquiry, with travellers drawn to its blend of safari, culture, landscapes, food and wine. It’s a destination that offers something new with every visit, ideal for first-time explorers discovering Africa, as well as repeat travellers eager to uncover fresh experiences as no two journeys are ever the same.”
“South African Airways is pleased to work with Helloworld Travel, Bench Africa and South African Tourism on this campaign,” said Michael Hall, Country Manager, South African Airways, Australia and New Zealand. “This collaboration strengthens our commitment to supporting travel to South Africa and showcasing the exceptional experiences the destination has to offer.”
Commenting on the campaign, Yana Shvarts, Acting Hub Head Australasia, South African Tourism said: “We’re delighted to collaborate with Helloworld Travel on this extensive campaign inviting travellers to Come Find their Joy in South Africa’s diverse experiences and warm and welcoming people. From thrilling safaris and scenic beauty to cultural encounters and vibrant cities, South Africa awaits with memorable adventures for everyone.”
The Helloworld agent network will be able to access a wide variety of campaign assets to amplify the campaign locally, leveraging on private fares with South African Airways and exclusive discounts with Bench Africa.
The extensive product offering is designed to showcase the best of South Africa including both favourites and brand-new products for Helloworld Travel and Bench Africa not previously in market. These include independent curated adventures for the intrepid traveller, as well as those who enjoy a more luxurious touch to their travels.
