Following a record performance in the first half of 2025, Stay22 continues developing its corporate structure to manage its growth and business model. After increasing its staff by 50%, the Canadian travel tech company has appointed Malcolm Archer as Head of Supply and hired Geordie Kingsbury as Head of Sales.
Archer joined Stay22 as Head of Sales in May 2023. While leading the commercial transformation of the startup during a pivotal growth phase, he doubled the size of the Commercial team and restructured the sales organization to support long-term growth, among others. These efforts helped to scale Stay22’s annual recurring revenue from USD 5 million to USD 40 million. As a Head of Supply, Malcolm will now be responsible for building and growing the supply side of the company’s marketplace through strategic partnerships to improve Stay22’s solutions and the value offered to their customers.
“One of my goals at my new position is to build a new self-sufficient business unit at Stay22 that focuses on expanding our strategic partnerships and on improving the integration timeframe of our solutions” – explains Malcolm Archer. “Additionally, we will work in diversifying our offering beyond accommodation to include retail and other sectors.”
Geordie Kingsbury succeeds Malcolm Archer as Head of Sales at the travel tech company based in Montreal. With nearly 15 years of experience in commercial roles, his expertise lies in developing and executing innovative sales strategies, managing complex sales cycles and turning insight-data into action to support business growth.
“What excites me most about joining Stay22 is the chance to be part of a company that is just growing, as well as redefining what affiliate monetization can be. The team’s energy and ambition are contagious, and it is clear there is still so much potential ahead.” – says Kingsbury. “In my new role, my focus will be on strengthening our relationships with partners, scaling a sales strategy that delivers measurable impact, and helping to unlock the next wave of growth for creators and publishers worldwide.”
