Sofitel Sydney Wentworth has announced the appointment of Jayson Heron-Smith as Commercial Director.
With more than 25 years of experience in luxury hospitality, Jayson brings extensive expertise in sales, marketing, and commercial leadership, having held senior positions across some of Australia’s most prestigious hotels and resorts. His career includes leadership roles at InterContinental Hayman Island, Langham Hospitality Group, Crown Melbourne, The Star Sydney, and Hilton.
Most recently, Jayson served as Director of Sales & Marketing at InterContinental Hayman Island, where he successfully delivered innovative commercial strategies that strengthened market positioning, elevated brand presence, and enhanced owner returns. His approach to leadership, marked by strategic foresight and a focus on delivering results, has consistently translated into commercial success and enduring partnerships.
Following a $77 million transformation, Sofitel Sydney Wentworth has re-emerged as one of the city’s leading luxury hotels, with reimagined rooms and suites, new restaurants and bars, and state-of-the-art event spaces. Jayson’s expertise across luxury leisure, corporate travel, lifestyle, and MICE will support the hotel’s next chapter of growth.
“I am excited to join Sofitel Sydney Wentworth at such a transformative moment for the hotel,” said Jayson Heron-Smith. “With its recent $77 million refurbishment, we have an incredible opportunity to strengthen our market share across the luxury leisure, corporate, and MICE segments. My focus will be on building strategic partnerships, driving revenue growth, and ensuring the hotel is recognised as one of Sydney’s most sought-after destinations for both guests and event partners.”
