(N)ice! From August 14 to 17, Discover Airlines will be turning the Pallina ice cream parlor in the heart of Frankfurt into a very special “ice cream paradise.” Just in time for the last weekend of the summer holidays in Hesse, the Frankfurt-based leisure airline is bringing that perfect vacation feeling right into the city center – just in time for the warm summer weather that is picking up again.
The popular ice cream shop near the banks of the Main River is known for its high-quality, handmade ice cream and creative flavors. This weekend, the ice cream flavors are named after popular destinations from the Discover Airlines flight schedule – including Caribbean delights such as “Punta Cana” (chocolate sorbet with coconut flakes), Greek flavors with “Skiathos” (yogurt-lemon crunch with honey) and Moroccan specialties with “Marrakesh” (white chocolate poppy seed with date syrup). Here, you can enjoy a taste of wanderlust, with scoops available for the standard price of €2.50. In addition, guests have the chance to win flights every day – a special bonus for all ice cream and travel enthusiasts.
“We are always looking for creative ways to raise awareness for our young brand as a leisure airline,” explains Anne Platten, Head of Marketing at Discover Airlines. “We deliberately focus on campaigns that are appealing, memorable, and, above all, fit our brand. Taking over an ice cream parlor in the course of a pop-up event is the perfect fit for us – because ice cream and vacations simply go hand in hand, and walk-in customers are guaranteed. We hope to sweeten the end of the summer break for Frankfurt residents and, at the same time, provide inspiration for their next vacation.”
Discover Airlines has already created a buzz with campaigns such as branded pizza boxes in Frankfurt pizza restaurants, rickshaws at the Munich Oktoberfest, and a mobile ice cream truck for travel agencies and tour operators—always with the intention of bringing a feeling of vacation as well as travel inspiration into everyday life.
