Spread the love

Post Views: 14

Once upon a time, booking a hotel room meant ringing the front desk, speaking to someone named Lorraine, and scrawling confirmation numbers on napkins. These days, of course, we’ve surrendered that lovely human contact to soulless OTA giants who charge a king’s ransom in commissions and hijack the guest relationship like pirates in pressed suits.

But there’s hope yet for the humble hotelier.

In a refreshingly less buzzword partnership and more backbone, Duetto, the boffins behind the industry’s favourite revenue management software, have teamed up with The Hotels Network (THN), a Lighthouse company known for making direct booking dreams come true.

The mission? Simple. To help hotels ditch the middleman and win back their guests, one precisely targeted, data-powered offer at a time.

A Revenue Marriage Made in Hospitality Heaven

The strategic alliance links Duetto’s Dynamic Rate Engine (which sounds like something strapped to the back of a Formula One car) with THN’s finely tuned segmentation platform. In plain English: it’s all about real-time data driving real-time offers — tailored, timely and trackable.

“By combining Duetto’s robust revenue data with THN’s powerful direct booking platform, hotels can now deliver highly personalised and timely offers to potential guests,” declared John Lingos-Webb, VP of Global Partnerships & Alliances at Duetto. “It’s about connecting the dots in a way that actually makes sense for hoteliers.”

And to that, the overworked revenue managers of the world collectively whispered, “Finally.”

What’s In It for Hotels? More Than Just Hope

Here’s what this tech tango means for properties sick of handing over a third of their earnings to the OTA overlords:

Direct Booking Conversion Up, OTA Reliance Down: With campaigns triggered by live occupancy data, hotels can now offer the right deal to the right guest, not a spray-and-pray promotion.
A Better Guest Experience (Remember Those?): Personalisation becomes personal, not just a token “Hi, John” in an email subject line.
Marketing Spend That’s Worth Its Weight in Rate Parity: Instead of shouting into the digital void, hotels can whisper directly into the ear of their most valuable audiences — and only when it matters.

And nothing will if that doesn’t bring a nostalgic tear to the eye of any seasoned GM who’s watched their margins erode.

It’s Not Just Another Integration – It’s a Proper Collaboration

Too often in this industry, the word “partnership” is slapped on any two logos within the same PDF. But this one’s different, says Mercedes Blanco, Chief Partnerships Officer at THN — a role she seems to embody with actual intention, not just a title.

“This feature marks a strategic partnership between our two companies, introducing a unique approach that unlocks a valuable new capability for our joint clients,” said Blanco.

And here’s the kicker — this wasn’t cooked up in some hermetically sealed boardroom. Penta Hotels’ own Victoria Fisher was instrumental in shaping the product, ensuring it solved real-world problems for real-world hoteliers, not just looked good in a pitch deck.

“I believe in partnerships that go beyond words,” Blanco added, “those that deliver real, measurable impact tailored to our clients’ evolving needs.”

Imagine that — impact over optics. How quaint. How wonderfully Peter.

The Return of the Hotelier

At its core, this partnership is about restoring balance. It’s about giving power back to hoteliers, allowing them to outsmart the algorithms and recapture that most sacred of things: the guest relationship.

Because let’s face it — we’ve all had quite enough of being data points in someone else’s spreadsheet. The romance of travel deserves better. So does the business of running a great hotel.

And if this Duetto-THN duet hits the right note, perhaps we’ll look back on 2025 as the year hotels finally stopped whispering behind OTA backs and started speaking directly to their guests — again.

Now that would be worth a booking.