Stay22 is doubling down on its commitment to Canadian tourism through a new partnership with Destination Québec Cité. As part of this collaboration, Stay22 is sponsoring TBEX North America 2025, one of the world’s leading travel content creator conferences, hosted for the first time in Québec City.
From June 16th to 19th, TBEX Québec City will bring together more than 500 travel bloggers, influencers, and media professionals for four days of networking, workshops, and industry discussions. As an official PreBEX Tour Partner, Stay22 will play a pivotal role in showcasing Québec City’s vibrant tourism scene while reinforcing its own mission: helping publishers, bloggers, and media companies unlock new revenue through smarter travel monetization.
Investing in Canada’s Tourism Future
TBEX Québec City sponsorship is the latest example of Stay22’s support for content creators, in general, and the Canadian tourism industry, in particular, backing homegrown travel creators and helping destinations like Québec City gain global visibility.
The startup’s solution includes 102,259 properties in Canada. In 2024, the Gross Merchandise Value (GMV) of travel bookings made via Stay22’s platform reached $500 million, twice as much as the year before.
Another example of Stay22’s continuous support to the industry is a recently published report with key insights into expectations, success metrics, earnings and challenges in the creator economy to help both travel providers and content creators excel in their activities. More than 1,300 people have already downloaded the study.
“At Stay22, we believe in empowering the travel industry- whether it’s through cutting-edge monetization solutions for media publishers or strategic partnerships that help destinations thrive” – says Simon Boulet, Chief Operating Officer at Stay22. ”TBEX 2025 in Québec City is an incredible opportunity to spotlight Canadian tourism and to attract travellers to Canada, that is why we are thrilled to support it alongside Destination Québec Cité.”
Simon Marinier, Director of Destination and Business Development at Destination Québec cité explains: “Destination Québec Cité is excited to partner with Stay22 in welcoming TBEX to Québec City. This collaboration will allow us to showcase our destination to a global audience of travel content creators while supporting innovation in the travel space. We look forward to working together to create an unforgettable experience for attendees.”
Stay22’s Role at TBEX Québec City
As a key sponsor, Stay22:
- Is the official host of several TBEX PreBEX Tours, helping attendees explore the region while building connections before the main event.
- Will Have a high-visibility presence at TBEX with a branded exhibitor space near the main marketplace and keynote stages.
- facilitating 1:1 meetings and casual networking moments focused on helping travel media pros unlock new monetization streams through smart affiliate tools.
- Will host one of the Main Stage sessions: Winning Affiliate Strategies for 2025 and Beyond on June 19th at 11:35 a.m. about what is working in affiliate marketing.
A Strategic Move for Publishers & Media Brands
This collaboration between Stay22 and Destination Québec Cité at TBEX 2025 signals more than just sponsorship, it reflects Stay22’s long-term commitment to supporting the global travel publishing ecosystem. As the industry navigates the ripple effects of AI disruption, shifting algorithms, and evolving audience expectations, Stay22 is equipping publishers and creators with smart, scalable monetization tools that prioritize performance, transparency, and long-term growth.
