FCM Meetings & Events is delighted to announce the appointment of Kellie Howard as its new Head of Sales for Australia, who has relocated to Sydney from Adelaide for the role.
Bringing more than 28 years of experience in the global business events industry, Howard has an exceptional breadth of experience which will further strengthen the company’s leadership team as it continues to drive growth and transformation in the MICE events sector. She was most recently
Director of Sales at Adelaide Oval.
Howard’s distinguished career includes pivotal sales roles at leading venues such as the Australian Turf Club, ICC Sydney, and the Adelaide Convention Centre.
FCM Meetings & Events Global General Manager Simone Seiler said the appointment came at an
important time for the business, as it zeroed in on growth and investment in acquisition, and building a best-in-class sales and marketing machine.
“We’re thrilled to welcome Kellie to the FCM Meetings & Events team. Her vast experience in the global business events industry, combined with her passion for the sector and her dynamic
leadership style, align perfectly with our vision to innovate and excel,” Seiler said.
“Kellie’s expertise in new business development and client engagement will be invaluable as we continue to expand our footprint in both national and international markets.
“Her career has seen her operate across the full spectrum of sales and new business, including brand, sales, marketing and business development, with a focus on maximising growth opportunities through strategic pipelines.
“With her exceptional track record in sales growth and positive business transformation, Kellie’s appointment will undoubtedly drive FCM Meetings & Events towards new heights.”
FCM Meetings & Events General Manager, Operations Katie Fraser added: “It’s great to have Kellie in the business with the strategic direction she will bring to the leadership team. We’re thrilled to have her lead the growth of our sales teams, as they build partnerships with new customers.”
Howard said joining FCM Meetings & Events and returning to the agency side of the industry felt like coming home.
“I’m incredibly passionate about the business events sector and I’m looking forward to reconnecting with my colleagues and friends in Sydney, where my journey began, following my relocation from Adelaide for the position,” she said.
“This role presents a fantastic opportunity to leverage my experience and contribute to FCM Meetings & Events’ continued success.”
Outside of her professional commitments, Howard enjoys cooking, travelling, painting, playing golf, and cherishes her role as a mother to two teenagers.
