CODY out of home and Craft Beer Association of Hong Kong are teaming up to present the inaugural “Motion Academy: Craft Beer Edition” on Saturday, April 26th. This event marks the first-ever tram tour featuring tastings from seven local breweries. The public is invited to enjoy a unique tram tour as they explore Hong Kong while sampling distinctive craft beers from these talented brewers.
CODY out of home (CODY OOH), the exclusive advertising concessionaire for Hong Kong Tramways and Kowloon Motor Bus, and operator of major tunnel advertising, is committed to providing comprehensive brand promotion through various effective and targeted methods. Integrating out-of-home advertising, social media, digital platforms, and retail solutions, CODY OOH creates multifaceted consumer experiences that enhance message resonance and translate brand awareness into purchase intent. CODY OOH also actively leverages its city-wide reach to promote local culture. For Hong Kong’s first-ever tram and craft beer-themed event, “Motion Academy: Craft Beer Edition,” CODY OOH has partnered with the Craft Beer Association of Hong Kong , an organization dedicated to promoting the responsible enjoyment of craft beer in Hong Kong, to bring seven local craft beer brands to tram passengers and tourists.
Hilda Cheung, Marketing Director of CODY OOH, stated, “ ‘Motion Academy: Craft Beer Edition’ is only the start. We plan to provide even more engaging experiences through transit media, enabling the public to enjoy the distinctiveness of Hong Kong alongside its beautiful landscapes. As a media agency, we would like to share our vision of introducing a new creative mindset for advertising on tram bodies. The concept of a party tram experience could be integrated into campaign ideas to enhance the fun elements of the customer journey.”
Yardley Brothers Craft Brewery帶來Thai Chilli Getaway — Basil Birds’ Eye Chilli Savory Sour
“With the Hong Kong government introducing various measures to revitalize the tourism industry, we also hope to leverage this event to showcase the strengths of local tourism and highlight the unique charm of our city. ‘Motion Academy: Craft Beer Edition’ is not just a beer tasting event; it’s a journey of cultural and creative exchange. Aboard Hong Kong’s iconic trams, participants will savor locally crafted beers while experiencing the city’s scenery and culture. Hong Kong boasts a rich culinary heritage and a diverse range of craft beer brands. This event aims to increase awareness and support for these local innovators while enhancing the appeal of local tourism, creating new opportunities, and further stimulating community economic development by promoting craft beer and local restaurants.” Hilda continues.
During the one-hour tram journey, passengers will enjoy innovative craft brews from Black Kite Brewery, Breer HK, Carbon Brews, Deadman Brewery, hEROES Beer Co, H.K. Lovecraft, and Yardley Brothers, adding a special flavor to their sightseeing experience.
Stepping onto the tram will be like entering a mobile beer paradise. Passengers can admire Hong Kong’s unique cityscape while savoring these meticulously crafted beers. Representatives from each brewery will be on hand to share the stories behind their brews, explain their crafting processes, and offer tasting notes. Participants will not only enjoy delicious beer but also gain a deeper appreciation for the artistry of craft brewing. This event is more than a tasting; it’s a celebration of cultural exchange. It’s an opportunity to connect with fellow craft beer enthusiasts, share tasting experiences, and explore the boundless possibilities of craft beer. Each passenger will also receive an exclusively designed craft beer map detailing the history of local craft brewing and listing restaurants that serve local craft beers.
The inaugural “Motion Academy: Craft Beer Edition” event will take place on the afternoon of Saturday, April 26th. Twenty complimentary spots are available, each admitting two people. CODY OOH is also launching an online and offline advertising campaign. The public can spot specially branded “Motion Academy: Craft Beer Edition” trams operating throughout Hong Kong Island and scan the QR codes on the trams to register for the event. Spaces are limited and will be allocated on a first-come, first-served basis. Successful applicants will be notified individually.
Motion Academy: Craft Beer Edition
| Date | Saturday, April 26, 2025 |
| Time & Location | l 3:00 PM to 4:00 PM (Departing from Western District Tram Terminus at Whitty Street, Kennedy Town, and ending at Causeway Bay Tram Terminus near Regal Hongkong Hotel)
l 4:15 PM to 5:15 PM (Departing from Causeway Bay Tram Terminus near Regal Hongkong Hotel, and ending at Western District Tram Terminus at Whitty Street, Kennedy Town) |
| Registration | Scan the QR code on the designated “Motion Academy: Craft Beer Edition” trams circulating in various districts on Hong Kong Island.* Limited spots are available on a first-come, first-served basis. Successful registrants will be contacted. |
*This event is restricted to individuals aged 18 and above. Under the law of Hong Kong, intoxicating liquor must not be sold or supplied to a minor in the course of business.
*Do not drink and drive.
*Excessive drinking is harmful to health. Please drink responsibly.
