Singapore Airlines (SIA) has been named Roy Morgan Research 2024 International Airline of the Year for the fifth time at the annual Customer Satisfaction Awards held in Melbourne last night.
SIA was recognised as the Best International Airline for customer satisfaction, rated first against major international airlines serving Australia, and SIA Regional Vice President South West Pacific Mr Louis Arul said the award win was a credit to the team.
“On behalf of the entire Singapore Airlines team, I would like to thank Roy Morgan and our customers for their vote of confidence. This award honours Singapore Airlines colleagues across the world and our commitment to service excellence,” he said.
“Australia is one of our most significant markets, and for more than 55 years of operations Down Under, our customers’ comfort, travel experience and safety have remained our top priorities. This is the fifth time SIA has received this prestigious award and we are honoured and grateful to be recognised again.”
Roy Morgan CEO Michele Levine said Singapore Airlines continues to outperform other international airlines with unmatched levels of customer satisfaction:
“Singapore Airlines is once again head-and-shoulders above the competition and has won a fifth straight Roy Morgan Annual Customer Satisfaction Award as the International Airline of the Year – winning in 2018 and 2019 (pre-pandemic), and since the pandemic ended, winning in each of the past three years – 2022, 2023 and 2024.
“In an extremely competitive and hard-fought industry the consistent high performance of Singapore Airlines in delivering unmatched levels of customer satisfaction to travelling Australians is impressive. Singapore Airlines emerged from the pandemic period on the front foot and the airline is clearly the satisfying airline for Australians setting off on overseas adventures.
“For the first time, Singapore Airlines won all 12 monthly satisfaction awards in 2024 and with an average customer satisfaction of 94.3 percent finished among the most trusted brands in Australia across all 38 categories as one of the 10 companies represented as the ‘Best of the Best’. 2024 has truly been a stunning and successful year for Singapore Airlines.”
