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In a bold move to galvanize the global wellness economy, Thailand will host a transformative industry event this May that promises to spark conversation and a new era of collaboration and innovation. BEING Thailand 2025, a landmark B2B wellness gathering, will occur on May 19, 2025, in Phuket, drawing together 400 of the world’s foremost leaders in wellness, hospitality, and tourism.

Organised with the insight and ingenuity of C9 Hotelworks, QUO Global, and Mrs B Group and supported by Dragonfly360, the one-day forum aims to bridge the traditionally fragmented wellness sector. The initiative brings together bold thinkers, changemakers, and pioneers to create a future where well-being is central to business, travel, and leadership.

Thailand at the Helm of a Global Wellness Renaissance

According to the Global Wellness Institute, Thailand emerged in 2023 as the fastest-growing wellness economy globally, with a staggering 28.4% increase, reaching USD 40.6 billion. Wellness tourism was a key driver, with a 119.5% year-on-year rise in revenue. Notably, international wellness travellers spend an average of USD 1,735 per trip, far surpassing their domestic counterparts.

These compelling statistics firmly position Thailand as a global epicentre for wellness innovation, and BEING Thailand 2025 is set to cement that standing.

“Travel is no longer merely about places—it’s about purpose,” remarked Viona Zhang, Deputy Managing Director of C9 Hotelworks. “Thailand’s holistic wellness offerings are paving the way for a more meaningful and mindful kind of travel that speaks to the soul as much as the body.”

(from left) Viona Zhang (C9), Paul Keen (QUO), Sumi Soorian (Mrs B Group), Pranapda Phornprapha (Dragonfly 360)

An Immersive Agenda to Shape the Industry’s Future

BEING Thailand 2025 will feature a vibrant mix of programming designed to stimulate fresh thinking and meaningful connections. The curated agenda includes a two-hour mainstage session, hands-on workshops, and an exhibition of breakthrough wellness products and services.

Attendees will explore three transformative pillars:

BEING Here – Anchoring presence and mindfulness
BEING Active – Exploring movement and energy
BEING Different – Embracing innovation, inclusion, and bold ideas

According to Paul Keen, Director of Operations & Culture at QUO Global, “BEING Thailand represents more than an event—it’s the ignition point for a new global movement. One where hospitality, wellness, science, and spirituality converge to craft business strategies that uplift and energize communities.”

A Platform for Connection, Clarity and Compassionate Leadership

The event seeks to empower wellness professionals with both insight and community. From cutting-edge spa technologies to mindful nutrition and business retreats to personal transformation journeys, the conference will cast a wide net.

“Wellness today is a tapestry of many threads—it’s physical, emotional, digital, and spiritual,” said Sumi Soorian, Founder of Mrs B Group. “This event will be a catalyst for collaboration, innovation, and a renewed sense of purpose for the entire industry.”

Leadership rooted in self-awareness will be a key theme. Pranapda Phornprapha, Founder of Dragonfly360, stated, “The essence of great leadership lies in wellness. When we prioritise inner strength and mental clarity, we become leaders who inspire resilience and compassion.”

A Gathering for Those Who Shape the Future

BEING Thailand 2025 is not just a professional summit—it’s an invitation to reimagine what business and well-being can look like when united. As the demand for authentic, wellness-driven experiences surges globally, this event offers an unmissable opportunity to connect with the future—today.

With free registration now open, BEING Thailand 2025 welcomes stakeholders from hospitality, wellness, design, sustainability, and innovation to participate in this groundbreaking forum.

🔗 Register now at BEING Thailand 2025 Official Site.