Tenerife is reinforcing its position as a premier travel destination by expanding its connectivity with Miami through Air Europa. As the second-largest U.S. airport for passenger traffic to Tenerife, Miami is crucial in increasing accessibility for North American travellers. This strategic collaboration ensures smooth travel via Madrid, providing a convenient gateway to the island’s breathtaking landscapes, luxury experiences, and rich cultural heritage.
Enhancing Accessibility for North American Travelers
Turismo de Tenerife has launched targeted promotional efforts in Miami to showcase the island’s diverse offerings, which include natural wonders, adventure tourism, and world-class gastronomy. The goal is to attract high-value travellers seeking immersive, authentic experiences while reinforcing the island’s commitment to sustainable tourism.
“The North American market is a priority in our connectivity strategy,” stated Lope Afonso, Vice President and Tourism Councilor of Tenerife. “Expanding access to the island allows us to reposition Tenerife as an experiential destination, moving beyond mass tourism to attract discerning visitors who appreciate our unique culture, natural beauty, and exceptional hospitality.”
Daily Flights Ensure Seamless Travel
A pivotal element of this initiative is the launch of daily flights between Miami and Tenerife via Madrid, operated by Air Europa. With a layover of fewer than three hours in Madrid, the journey ensures a streamlined experience for U.S. travellers.
“Strengthening connectivity with Miami is a fundamental step in our internationalization strategy,” said Dimple Melwani, CEO of Turismo de Tenerife. “Our collaboration with Air Europa guarantees a premium travel experience while aligning with our sustainability goals and commitment to high-quality tourism.”
Immersive Promotional Activations in Miami
Tenerife hosted a two-day experiential activation at Brickell City Centre to further engage Miami travellers. Visitors were immersed in the island’s stunning scenery, vibrant culture, and world-class tourism offerings through interactive exhibits and audiovisual presentations. As part of the campaign, attendees had the chance to win two round-trip Air Europa tickets, allowing them to experience Tenerife firsthand.
Key executives from Turismo de Tenerife and Air Europa were present at the event, including José Manuel Delgado, Air Europa’s Chief Financial Officer; Patricio Zanetta, Sales Manager for the U.S. and Canada; and Sales Executives Beatriz Quintanilla and Xavier Duran. Together, they reaffirmed their commitment to delivering seamless connectivity and high-quality travel experiences, reinforcing Tenerife’s reputation as a must-visit destination for American travellers.
This initiative marks a significant milestone in Tenerife’s efforts to expand its reach in the U.S. market. With effortless accessibility and an array of unforgettable experiences, Tenerife is poised to become a top choice for North American visitors looking for a luxurious and sustainable island getaway.
For more information, visit Turismo de Tenerife and Air Europa.
Written by: Octavia Koo
