Adventure World, the leading custom travel specialist renowned for its “Travel with Purpose” ethos, proudly announces the appointment of Hayley Favaro (nee Lewis) as its first-ever Content Marketing Manager. Based in the Sydney office, Hayley will report to Liz Glover, Head of Marketing.
Hayley brings a wealth of experience to the newly created role, which will be instrumental in shaping Adventure World’s brand voice and inspiring travellers to explore off-the-beaten-path destinations. Her focus will be on crafting compelling content that champions sustainable travel and encourages meaningful adventures.
A seasoned storyteller, Hayley’s work has graced the pages of prestigious publications such as The Telegraph, Metro, Lonely Planet, and Delicious. Her background also includes experience as a producer and production manager across film, TV, radio, and advertising. Originally from the UK, Hayley joins Adventure World from Destination NSW, where she honed her skills in website and video content for six years. Adding another dimension to her expertise, Hayley also runs her own travel website, A Lovely Planet, where she candidly shares her travel experiences and tips, including the joys and challenges of travelling with young children.
“We’re thrilled to welcome Hayley to the Adventure World family,” says Liz Glover, Head of Marketing. “Her passion for travel, coupled with her extensive content creation experience and commitment to responsible tourism, makes her the perfect fit to amplify our mission of creating truly meaningful travel experiences that benefit both our travellers and the destinations they visit.”
