The premier Asia-Pacific travel event, Further East, is set to return to Bali from November 3-6, 2025, promising to redefine the luxury travel landscape. As the only event connecting global buyers with groundbreaking products from the APAC region, Further East is positioning itself for its most transformative edition yet.
Following the resounding success of the 2024 event, the Further East team is committed to elevating the luxury travel conversation in Asia-Pacific. With a sharp focus on sustainability and regional collaboration, Further East 2025 will continue to be the definitive platform where visionaries and leaders converge to shape the future of high-end travel.
Elevating Sustainability in Luxury Travel
Sustainability remains at the forefront of Further East’s mission. The 2024 edition made significant strides by introducing eco-friendly initiatives, including recycled lanyards, reusable bags, and bracelets, while cutting PVC usage by an impressive 95%. The event also invested in modular structures designed for long-term use, underscoring its dedication to environmentally conscious practices.
“Our commitment to sustainability isn’t just a trend; it’s a necessity,” says Sophia Asghar, Associate Event Director of Further East. “Asia-Pacific’s unique environmental challenges require us to lead by example, demonstrating what’s possible when innovation meets responsibility.”
Expanding Horizons with New Markets
Further East 2025 will broaden its reach by welcoming an even more diverse array of exhibitors. Notably, the 2024 event marked the debut of South Korean participants, reflecting the country’s rising appeal as a premier destination for Western tourists drawn to its vibrant culture, music scene, and luxury accommodations. The growing Korean presence at Further East underscores the event’s role in spotlighting emerging markets within the region.
“South Korea’s influence on global tourism is undeniable,” says Asghar. “We’re excited to see how this dynamic market will further enrich our event in 2025.”
A Symbol of Connection: The Circle
The 2024 rebrand introduced “The Circle,” a symbol representing intimacy, continuous growth, and the fusion of APAC’s rich past with its promising future. This emblem became a central theme across event materials, embodying the close-knit community that Further East nurtures.
“The Circle symbolizes our community’s spirit and the evolving center of luxury travel,” Asghar explains. “It’s become an integral part of our identity, and we’re excited to carry this forward while exploring new themes that reflect the industry’s current needs.”
Strengthening Partnerships and Experiences
Further East continues strengthening its partnerships with iconic venues, ensuring a blend of innovation and tradition. The 2024 event saw collaborations with Desa Potato Head, which hosted the registration and opening party, and the Ideas Festival Open House, which recorded its highest-ever attendance. These partnerships enhance the event’s appeal and maintain the intimate, impactful atmosphere that attendees value.
“From the start, Further East has been about forging meaningful, personal connections,” says Serge Dive, Founder and CEO of This is Beyond, the parent company behind Further East. “We’ve created a unique environment where industry leaders can engage freely, fostering relationships that have a lasting impact.”
A Unique Platform for Asia-Pacific Travel
Further East distinguishes itself from larger, more impersonal industry gatherings by offering a focused, immersive experience. With its picturesque Bali setting and carefully curated networking opportunities, the event provides unparalleled value for participants looking to deepen their understanding of the Asia-Pacific luxury market.
“In just one week, our attendees build more meaningful connections here than they might at larger events,” Dive adds. “It’s about quality over quantity, and that’s what makes Further East special.”
Looking Ahead: Applications Open for 2025
With anticipation building for Further East 2025, applications are now open for interested participants. As the event evolves, it remains steadfast in its mission to lead the Asia-Pacific luxury travel market with innovation, sustainability, and community at its core.
For more information or to apply, visit Further East’s website or contact the team at [email protected].
Written by: Soo James
