The festive season, with its glittering lights and gift-giving cheer, is a time of joy and celebration. Yet, as we eagerly shop for the best deals and travel to visit loved ones, fraudsters devise schemes to exploit our holiday spirit. According to insights from the Visa Payment Ecosystem Risk and Control (PERC) team, fraudsters’ methods are increasingly sophisticated, targeting unsuspecting consumers worldwide.
From phishing scams to fake merchants, these schemes can steal your money, personal data, and peace of mind. Here are the top five ways fraudsters operate during the holidays and expert tips to stay vigilant and secure.
1. Phishing Attacks: Don’t Take the Bait
Phishing attacks have become one of the most prevalent fraud tactics, and the holiday season offers fertile ground for scammers. These attacks often disguise themselves as innocent emails, text messages, or social media notifications. A message might appear from a friend asking for help or a congratulatory email about a grand prize you never entered.
In Asia Pacific, countries like Vietnam, Taiwan, and Sri Lanka rank among the world’s top 10 phishing targets, according to Statista. With the surge in promotional emails and notifications during the holidays, fraudsters rely on the chaos to slip past their defences.
How to Protect Yourself: Visa’s four-step checklist – Pause, Check, Ask Around, and Act Only if You’re Sure – can help. Always verify the sender’s identity before clicking links or sharing personal information. Look for spelling errors, unusual email addresses, and overly urgent messages.
2. Fake Merchants: Deals Too Good to Be True
As shoppers scour the internet for discounts, fraudsters create fake eCommerce websites and social media profiles that mimic trusted brands. These sites often advertise irresistible deals on popular or luxury items, luring victims into sharing their payment credentials for products that never arrive.
In the past four months, Visa PERC observed a staggering 284% increase in fake merchant websites. These fraudulent platforms are designed to look legitimate, making it harder for consumers to discern their true intent.
How to Protect Yourself: Ask yourself these three questions before making a purchase:
- Do I trust this offer?
- Am I paying through a secure gateway?
- Should I seek advice before proceeding?
Stick to reputable websites, verify URLs, and avoid deals that seem too good to be true. Always opt for secure payment methods like Visa, which offers fraud protection.
3. Bogus Travel Deals: Don’t Let Your Dream Getaway Turn into a Nightmare
The holiday season sees a spike in travel bookings, from flights to hotel reservations. Unfortunately, fraudsters exploit this trend by creating fake travel websites, sending emails about “canceled” flights, or listing non-existent holiday rentals.
A particularly concerning tactic in Asia is “seat spinning,” where unauthorized online travel agencies (OTAs) use bots to reserve airline seats without payment. They then sell these seats on their websites, collecting your personal and payment data.
How to Protect Yourself: Only book travel through trusted merchants. Check URLs carefully to ensure you’re on the official site of airlines or travel agencies. Avoid clicking on travel ads and always verify authenticity. Secure payment methods can also help protect you from fraud and enable tracking of unexpected cancellations.
4. Fake Apps: Malicious Tools in Disguise
Fake apps, often holiday-themed, can appear harmless but may serve as a gateway for malware. From itinerary planning to tracking Santa, these apps might secretly steal your login and payment credentials. Mobile malware in Asia Pacific saw a 77% year-on-year increase, with spyware targeting personal and financial data.
How to Protect Yourself: Only download apps from official app stores like Google Play or the Apple App Store. Visit the retailer’s official website to confirm the legitimacy of an app. Be mindful of the permissions requested by the app and ensure your devices are updated with the latest security patches.
5. Physical Theft: Stay Alert in Crowded Spaces
The holiday season’s hustle and bustle also create opportunities for physical theft. Whether shopping in crowded malls or travelling through busy airports, your cards and devices risk being stolen. Advanced tactics, such as ATM skimming devices, can capture your payment credentials without your knowledge.
How to Protect Yourself: Be aware of your surroundings. Keep your belongings secure and report suspicious ATM or POS devices to authorities. In case of a lost or stolen card, contact your bank immediately or use your mobile banking app to freeze your account.
Why Vigilance Matters This Holiday Season
The holiday season is a time of joy, not stress. While fraudsters continue to innovate their methods, staying informed and cautious can help you shop and celebrate with peace of mind.
Visa’s trusted network of payment partners, supported by advanced payment security insights, ensures you can enjoy a safe and secure holiday season. Awareness and proactive measures are your best defences from phishing scams to fake travel deals.
Stay safe, shop smart, and savour the season’s magic – fraud-free.
Written by: Supaporn Pholrach


















