In a groundbreaking move that strengthens ties between Thailand and Italy, ITA Airways has launched its first-ever nonstop service between Bangkok and Rome Fiumicino Airport. Operated with the state-of-the-art Airbus A330neo, the service underscores the airline’s commitment to expanding its intercontinental network and showcasing its “Made in Italy” ethos to a global audience.
The inaugural flight, AZ 758, touched down at Bangkok’s Suvarnabhumi International Airport (BKK) at 8:25 a.m. local time on November 17, 2024. This historic moment marks ITA Airways’ official debut in the Thai market, offering five weekly frequencies on this route.
Emiliana Limosani, Chief Commercial Officer of ITA Airways and CEO Volare.
The first flight from Bangkok to Rome, AZ 759, departed on the same day at 12:15 p.m. local time. These flights will provide seamless connections between two iconic capitals, catering to both leisure and business travellers.
Celebrating a Milestone in Aviation
A grand ribbon-cutting ceremony was held at Suvarnabhumi Airport to commemorate the launch. Key dignitaries included Emiliana Limosani, Chief Commercial Officer of ITA Airways and CEO of Volare, Pierfrancesco Carino, Vice President of International Sales at ITA Airways, and Siripakorn Cheawsamoot, Deputy Governor for International Marketing at the Tourism Authority of Thailand (TAT).
Also present were H.E. Paolo Dionisi, Italy’s Ambassador to Thailand, and senior executives from Airports of Thailand Public Company Limited, reflecting the collaborative spirit driving this venture.
“This launch signifies more than just a new route,” remarked Emiliana Limosani. “It represents a strategic milestone for ITA Airways, strengthening our intercontinental network while enhancing our focus on Thailand as a vital market for both tourism and business travel. Our new Bangkok-Rome connection showcases our dedication to creating exceptional travel opportunities for our customers.”
A Gateway for Travel, Trade, and Culture
Ambassador Paolo Dionisi highlighted the broader implications of the new route. “This direct flight will not only boost tourism in both directions but also enhance trade, cultural exchanges, and people-to-people connectivity. It brings our two nations closer than ever.”
Bangkok’s role as a global travel hub aligns perfectly with ITA Airways’ strategy to develop vital intercontinental routes. The airline’s expansion in Asia now includes destinations such as Tokyo, New Delhi, and Malé, Maldives.
H.E. Paolo Dionisi, Ambassador of Italy to Thailand-Thapanee Kiatphaibool, Governor TAT-Emiliana Limosani, Chief Commercial Officer of ITA Airways and CEO Volare.
A Technological Marvel: The Airbus A330neo
ITA Airways’ cutting-edge Airbus A330neo, a symbol of Italian innovation and excellence, services the Bangkok-Rome route. The aircraft features a modern Airspace cabin and offers unparalleled passenger comfort across three classes: Business, Premium, and Economy.
Amenities include:
- Business Class: Fully reclining seats with 17.3” 4K touchscreen displays.
- Premium Class: Spacious 24-seat configuration with 15.6” displays.
- Economy Class: 237 seats, including 36 Comfort Economy seats, with 13.3” displays.
Passengers enjoy complete Wi-Fi connectivity, Bluetooth audio, and entertainment systems designed to elevate the in-flight experience.
Sustainability at the Core
ITA Airways A330 NEO
ITA Airways has committed to becoming Europe’s greenest airline by 2027. The Airbus A330neo uses 25% less fuel and emits significantly lower CO₂ levels than its predecessors. With a fleet of 100 aircraft—60 of which are next-generation models—the airline is on track to meet its ambitious sustainability goals.
Expanding Horizons
The Bangkok-Rome connection is just one of ITA Airways’ numerous initiatives for the 2024/2025 Winter Season. The airline now serves 55 destinations, including 16 domestic, 24 international, and 15 intercontinental routes.
Following the recent launch of its Dubai route, ITA Airways is gearing up to begin flights to Malé in the Maldives starting December 20, 2024. The airline’s expanding network reflects its dedication to connecting the world through innovative and sustainable travel solutions.
The ITA Airways Experience: A Celebration of Italian Excellence
Since its inception in October 2021, ITA Airways has embraced its role as an ambassador of “Made in Italy.” This ethos is evident in every aspect of the airline, from the luxurious uniforms designed by Brunello Cucinelli to the exquisite onboard dining crafted by renowned Italian chefs.
H.E. Paolo Dionisi-Yarnikar Thienthong-Sorawong Thienthong-Emiliana Limosani-Pierfrancesco Carino.
The A330neo’s interiors, designed by Walter De Silva, further enhance the airline’s focus on offering passengers a uniquely Italian experience.
Booking Made Easy
Travellers can book tickets for ITA Airways’ new Bangkok-Rome flights via the airline’s official website (www.ita-airways.com), customer service centres, travel agencies, and airport ticket offices.
Looking Ahead
With its strategic focus on key markets like Thailand, ITA Airways is expanding its network and redefining the standards of modern air travel. The Bangkok-Rome route is a testament to the airline’s vision of connecting the world through sustainability, innovation, and Italian elegance.
ITA Airways’ Bangkok-Rome flights are poised to set a new benchmark in intercontinental travel for those seeking a seamless blend of luxury and efficiency.
Written by: Supaporn Pholrach
